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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Resha Arrigo Rivaldi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Resha Arrigo Rivaldi; Sudarmadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4310

Abstract

The purpose of this study is to determine the relationship between price variables, promotions and service quality to AC Mulya Jaya customer loyalty. The approach in this study uses a quantitative method. The sampling technique in this study uses probability sampling and random sampling. In this study, a sample of 50 consumers who use service services or who buy air conditioners at the Mulya Jaya AC Store is used. According to the findings, there is a strong and substantial relationship between pricing, promotion, and customer loyalty. The third finding is that service quality also has a positive and significant influence on customer loyalty
Co-Authors Sudarmadi