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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Wisna Rizki Ramadan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Persepsi Manfaat, Hedonic Motivation terhadap Penerimaan dalam Niat Gabung Membership Gym di Semarang Wisna Rizki Ramadan; Harmanda Berima Putra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4655

Abstract

This research aims to examine the effect of perceived benefits and hedonic motivation on the intention to join gym membership in Semarang. The research method used is a quantitative method. The data collection method used is an online quetioner survey with a questionnaire. The research sample is gym consumers in Semarang with a sample size of 151 people. The results of the SEM analysis using SMART PLS software show perceived benefits and hedonic motivation is proven to have a positive effect on the intention.
Co-Authors Putra, Harmanda Berima