Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Faisal Dwi Eksanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Electronic Word of Mouth dan Video Content Marketing Terhadap Niat Beli Produk Erigo di Semarang Faisal Dwi Eksanto; Alimuddin Rizal
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6732

Abstract

This study was conducted to analyze the effects of electronic word of mouth and video content marketing on purchase intention. The respondents of this study were customers of Erigo products in Semarang, totaling 162 individuals. The sampling technique used was purposive sampling, and the data were analyzed using PLS SEM (Partial Least Squares Structural Equation Modeling). The results of this study indicate that purchase intention is positively and significantly influenced by electronic word of mouth and video content marketing. The most dominant influence on purchase intention comes from the e-WOM variable.
Co-Authors Alimuddin Rizal