Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Untag Business and Accounting Review
Pratama, Adri Aditya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Untag Business and Accounting Review

 1 
The Influence of Promotion, Service Quality, and Brand Image on Students' Decisions to Study Choose at Universitas Widya Husada Semarang Pratama, Adri Aditya; Suparmi, Suparmi; Suprapti, Sri
Untag Business and Accounting Review Vol 2, No 1: April 2023
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v2i1.3908

Abstract

The company uses an integrated marketing strategy with the aim of increasing student purchasing decisions in making choices. The purpose of this study was to analyze the effect of promotion, service quality, and brand image on student decisions. This research was conducted using a survey method on 85 students at Universitas Widya Husada Semarang. Data analyzed using multiple linear regression. The results of the study found that promotion, service quality, and brand image had a positive and significant effect on student decisions.
Co-Authors Sri Suprapti Suparmi Suparmi