Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Faridah, Iva Nur
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Hospital Digital Marketing: Challenges and Adaptations in Facing Competition in Indonesia Sulaiman, Benedict; Darmayanti, Ni Putu Diah Utami; Faridah, Iva Nur
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1546

Abstract

The global healthcare industry is undergoing a significant transformation driven by technological advancements and evolving patient expectations. This study aims to analyze the challenges and adaptations of digital marketing strategies in Indonesian hospitals, emphasizing the transformative impact of digital platforms like YouTube and Instagram on patient engagement and healthcare service delivery. Using a qualitative case study approach, data were collected through interviews with hospital stakeholders, document analysis, and observations of digital practices. The findings highlight that effective digital marketing strategies improve hospital visibility and patient relationships, while challenges such as fragmented health data, inadequate infrastructure, and insufficient regulations hinder progress. The study concludes that addressing these challenges through targeted investments and comprehensive legal frameworks can significantly enhance the global competitiveness of Indonesian hospitals. These insights offer practical implications for adopting ethical and sustainable digital marketing practices in the healthcare sector.
Community Perceptions and Hospital Selection in Depok: A Comparative Study of RSUD Anugerah Sehat Afiat and Competitors Based on the 5A Framework Faridah, Iva Nur; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

RSUD Anugerah Sehat Afiat (ASA) Depok faces challenges in enhancing service utilization and competitiveness as a public hospital in the increasingly competitive healthcare environment of eastern Depok City. This study aimed to identify factors influencing community preferences in hospital selection and to determine appropriate positioning strategies for RSUD ASA. A mixed-methods case study design was employed. Quantitative data were collected from 132 respondents aged over 25 years who had visited four hospitals included in the study, using structured questionnaires. Qualitative data were obtained through in-depth interviews with eight key informants representing RSUD ASA management. Data analysis was based on five dimensions: availability, affordability, accessibility, accommodation, and acceptability. The results showed that acceptability was the most dominant factor influencing hospital preference (p-value < 0.001), followed by accessibility (p-value = 0.007) and availability (p-value = 0.026). In contrast, affordability and accommodation were not significantly associated with community preference. Qualitative findings supported these results, indicating that patient trust, hospital reputation, service readiness, and ease of access were perceived as the main determinants of hospital choice. These findings suggest that community preference is driven primarily by perceived service value rather than cost or physical facilities. Therefore, positioning RSUD ASA as the community’s primary hospital should focus on strengthening service quality, trust, accessibility, and hospital image through a value-based strategic approach.
Co-Authors Darmayanti, Ni Putu Diah Utami Sulaiman, Benedict Wahyu Sulistiadi