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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Sabilla, Shafa Shal
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Media Sosial, Kualitas Produk dan Harga terhadap Keputusan Pembelian Somethinc di Sidoarjo Sabilla, Shafa Shal; Febriansyah, Rizky Eka; Sumartik, Sumartik
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5566

Abstract

This research aims to determine the influence of social media, product quality and price on purchasing decisions for Somethingnc in Sidoarjo. This research uses quantitative methods, sampling using purposive sampling. Respondents numbered 100 participants and used a questionnaire, then the data was analyzed using SPSS. The results of this research reveal that simultaneously and partially there is a significant influence between social media variables, product quality and price on the decision to purchase Somethingnc in Sidoarjo.
Co-Authors Febriansyah, Rizky Eka Sumartik