Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

Pengaruh Media Sosial, Kualitas Produk dan Harga terhadap Keputusan Pembelian Somethinc di Sidoarjo

Sabilla, Shafa Shal (Unknown)
Febriansyah, Rizky Eka (Unknown)
Sumartik, Sumartik (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

This research aims to determine the influence of social media, product quality and price on purchasing decisions for Somethingnc in Sidoarjo. This research uses quantitative methods, sampling using purposive sampling. Respondents numbered 100 participants and used a questionnaire, then the data was analyzed using SPSS. The results of this research reveal that simultaneously and partially there is a significant influence between social media variables, product quality and price on the decision to purchase Somethingnc in Sidoarjo.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...