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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Fauzi, Restu Ismail
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Akuntan Publik: Daya Tarik dan Faktor Pendorong Minat Mahasiswa Fauzi, Restu Ismail; Hardiningsih, Pancawati
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5535

Abstract

This research aims to analyze the influence of financial rewards, work environment, job market considerations, and artificial intelligence knowledge on accounting students' interest in choosing a public accounting career. Sampling using a convenience purpose sampling technique obtained 105 respondents. The research results show that the variables of financial rewards and labor market considerations show a significant positive influence. Students' knowledge of artificial intelligence provides significant positive results, meaning that the higher their knowledge of artificial intelligence (AI), the greater their interest in a career as a public accountant. Meanwhile, work environment variables have no effect on students' interest in pursuing a career as a public accountant, this happens because students do not prioritize risks or things gained in the work environment.
Co-Authors Pancawati Hardiningsih