Akuntan Publik: Daya Tarik dan Faktor Pendorong Minat Mahasiswa

Fauzi, Restu Ismail
Hardiningsih, Pancawati

Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

This research aims to analyze the influence of financial rewards, work environment, job market considerations, and artificial intelligence knowledge on accounting students' interest in choosing a public accounting career. Sampling using a convenience purpose sampling technique obtained 105 respondents. The research results show that the variables of financial rewards and labor market considerations show a significant positive influence. Students' knowledge of artificial intelligence provides significant positive results, meaning that the higher their knowledge of artificial intelligence (AI), the greater their interest in a career as a public accountant. Meanwhile, work environment variables have no effect on students' interest in pursuing a career as a public accountant, this happens because students do not prioritize risks or things gained in the work environment.