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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Claudia, Xena Sasa
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Pesan Kampanye Produk Kecantikan Terhadap Brand image di Media Sosial (Studi Kasus #BeautyHasNoGender di Akun Instagram @Dearmebeauty) Claudia, Xena Sasa; Nathania, Debora Anggi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5583

Abstract

This research aims to determine whether the #BeautyHasNoGender campaign message on the @Dearmebeauty Dear Me Beauty Instagram account influences brand image. Explanatory quantitative research with survey data as a data collection method. The population in this study was 400 followers of the Instagram account @Dearmebeauty and was analyzed using simple linear regression. Hypothesis results show that the #BeautyHasNoGender campaign message dimensions influence brand image with a contribution of 48.1%.
Co-Authors Nathania, Debora Anggi