Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

Pengaruh Pesan Kampanye Produk Kecantikan Terhadap Brand image di Media Sosial (Studi Kasus #BeautyHasNoGender di Akun Instagram @Dearmebeauty)

Claudia, Xena Sasa (Unknown)
Nathania, Debora Anggi (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

This research aims to determine whether the #BeautyHasNoGender campaign message on the @Dearmebeauty Dear Me Beauty Instagram account influences brand image. Explanatory quantitative research with survey data as a data collection method. The population in this study was 400 followers of the Instagram account @Dearmebeauty and was analyzed using simple linear regression. Hypothesis results show that the #BeautyHasNoGender campaign message dimensions influence brand image with a contribution of 48.1%.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...