Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal Analytica Islamica Communication and Information Journal
Aulya Fatahilla
Unknown Affiliation
Religion Computer Science & IT Control & Systems Engineering Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Tren Penggunaan Tiktok dalam Komunikasi: Analisis Kuantitatif terhadap Perilaku Pengguna di Kalangan Mahasiswa Ilmu Komunikasi UINSU Sandra Vanya; Dian Permatasari; Meika Ananda Priskarini; Aulya Fatahilla; Go Meylisa; Ahmad Fadil Hsb; Nursapia Harahap
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.3686

Abstract

This research analyzes the impact of TikTok use on teenagers' mental well-being, explores effective marketing strategies, and identifies factors that contribute to viral content. The focus is on TikTok user behavior among UINSU Communication Studies students, emphasizing content preferences, optimal posting times, and general engagement. Quantitative survey methods were used to collect data from a representative sample of students. Findings show TikTok as an important phenomenon with great influence from influencers, although its impact on communication skills varies. Additionally, TikTok shows potential as a learning tool but requires integration with traditional learning methods to ensure content quality and ethical awareness in its use. This research provides important insights for developing communication strategies and educational approaches at UINSU.
ANALYSIS OF SERUNI KOPI'S DIGITAL BUSINESS CONTENT IN INCREASING SALES TURNOVER Aulya Fatahilla; Indira Fatra Deni Peranginangin; Deddy Parwis Jailani Nasution
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28858

Abstract

This study aims to analyze the use of Seruni Kopi's digital business content on Instagram as a marketing communication tool and its role in supporting increased sales turnover. This research departs from a gap in previous studies that tended to emphasize the role of social media in brand awareness and general promotion, while analysis of the function of digital content as a marketing communication instrument linked to sales turnover in local coffee MSMEs is still limited. The study used a qualitative approach with content analysis methods, supported by observations of the Instagram account @seruni.kopi, interviews with the business owner, and documentation of digital content. The results indicate that Seruni Kopi's digital content serves three main functions: conveying product information, building business image, and creating interaction with the audience through promotional content, shop atmosphere, and trend-based posts. The main finding of this study is that digital content contributes to a qualitative increase in visits and consumer response, but its effectiveness is not optimal because content management is still spontaneous and not strategically planned. Theoretically, this study emphasizes the importance of digital content as an interactive marketing communication medium for MSMEs. Practically, this study recommends the need for more consistent, varied, and targeted content planning to support optimal sales growth.
Co-Authors Ahmad Fadil Hsb Deddy Parwis Jailani Nasution Dian Permatasari Go Meylisa Indira Fatra Deni Peranginangin Meika Ananda Priskarini Nursapia Harahap Sandra Vanya