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Pengaruh Penggunaan Media Sosial Terhadap Perubahan Perilaku Masyarakat di Desa Tuntungan II Hasanatul Mardliyah Br Tambunan; Wahinadya Adinti Maghfira; Fathir Syah Amir Sitompul; Azmi Alfaiz Nur; Salsabillah Sinaga; Khadizah Rania Cahyani; Rifki Adriansa Yoes
Comit: Communication, Information and Technology Journal Vol. 2 No. 2 (2024): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v2i2.3687

Abstract

Media sosial telah menjadi alat yang memungkinkan individu berinteraksi dengan mudah tanpa terikat waktu, jarak, lokasi, atau biaya tambahan. Penggunaan teknologi ini menjadi penting bagi masyarakat dan mempunyai dampak positif dan negatif terhadap perubahan budaya dan sosial.Pengaruhnya terlihat jelas pada perubahan norma, kebiasaan, dan sikap yang lambat laun terkikis oleh kemajuan media massa dan digantikan oleh pola perilaku baru.Terus berkembangnya teknologi, khususnya di bidang media sosial, menuntut masyarakat untuk berhati-hati agar tidak terjebak pada dampak negatifnya. Hasil penelitian ini dilakukan di sekitar desa Tuntungan II. Subyek penelitian ini adalah siswa dan warga desa Tuntungan II yang berjumlah 30 orang, berdasarkan data yang dikumpulkan melalui perangkat angket dengan menggunakan skala likert. Hasil penelitian menunjukkan bahwa rata-rata skor 10 soal Survei Persepsi Mahasiswa dan Masyarakat adalah 90%, termasuk kriteria strong match.
COMMUNICATION STRATEGY OF THE BAJENIS DISTRICT RELIGIOUS AFFAIRS OFFICE IN PROVIDING INFORMATION SERVICES TO THE COMMUNITY Salsabillah Sinaga; Yusra Dewi Siregar
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.30147

Abstract

This study aims to analyze the communication strategy implemented by the Bajenis District Religious Affairs Office (KUA) in delivering public service information to the public. Analyze the communication strategy of the Bajenis District Religious Affairs Office in delivering public service information, identify communication barriers faced by the Religious Affairs Office, analyze the efforts made by the Religious Affairs Office in overcoming these communication barriers. The study uses a descriptive qualitative approach with data collection techniques through in-depth interviews and documentation. The results of the study indicate that the communication strategy of the Bajenis District KUA is carried out through face-to-face communication, utilization of print media, and optimization of digital media such as WhatsApp and social media. Communication barriers include differences in community literacy levels, limited human resources, and technical obstacles to digitizing services. Efforts made include simplifying messages, increasing the role of religious instructors, and adapting communication media based on community needs. A planned, participatory, and contextual communication strategy has been proven to increase the effectiveness of information delivery and the quality of public services.