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All Journal MASALIQ: Jurnal Pendidikan dan Sains JGHTT
Alin, Ariel Yonatan
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Religion Computer Science & IT Education Social Sciences Other

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Social Media Promotion Strategy of Homestays Based on SWOT Analysis Case Study at Banyuanyar Village Boyolali Regency Kusumaningrum, Trias Pungkur; Alin, Ariel Yonatan; Farida, Dita Aulia Rachma Nurul
Journal of Global Hospitality and Tourism Technology Vol. 2 No. 1 (2025): Journal of Global Hospitality and Tourism Technology - June 2025
Publisher : Politeknik NEST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16907830

Abstract

This study examines the effectiveness of social media in promoting homestays in Banyuanyar Village, Boyolali Regency. With 27 homestays across its 9 hamlets, the village has significant tourism potential, but limited visitor numbers indicate a need to improve homestay promotion. Using a SWOT analysis, the researchers identified the village's strengths (adequate homestays, clear facility standards, competitive rates, thematic tours) and weaknesses (inefficient reservations, weak promotion, lack of standardization). Opportunities include growing thematic tourism, digital media usage, and partnerships, while threats involve competition and dependence on events. Strategies proposed include enhancing digital promotion, developing thematic tour packages, improving the reservation system, and increasing manager confidence. By leveraging strengths, minimizing weaknesses, seizing opportunities, and mitigating threats, the village can boost homestay occupancy and support sustainable tourism development. The findings provide practical insights for rural tourism communities seeking to effectively promote their homestay accommodations.
Integrasi Pembelajaran Berbasis Proyek Video untuk Mengembangkan Berpikir Kreatif dalam Pendidikan Diploma Teknologi Informasi Alin, Ariel Yonatan; Massaty, Muhammad Hassan; Ramadhan, Aditya Wahyu
MASALIQ Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i1.8242

Abstract

Although previous studies have examined the use of video-based project learning, research that specifically investigates its impact on the development of creative thinking skills in Information Technology education remains limited. This study aims to analyze the influence of integrating Video Project-Based Learning (VPBL) on the creative thinking abilities of students in a Diploma Program in Information Technology. Employing a mixed-methods design with a quasi-experimental approach, the study involved 20 students and collected data through the Torrance’s Test of Creative Thinking, classroom observations, and reflective journals. The data were analyzed using thematic analysis and descriptive statistics to map changes in students’ creative thinking skills. The findings indicate a significant increase in creative thinking abilities, with an average score rise of 0.79 points across the four measured dimensions of creativity. These results enrich theories of project-based learning and creativity, while providing deeper insights into the application of multimedia in vocational education. The study concludes that the use of video in learning can enhance students’ creative abilities and recommends that educational institutions integrate this model into their curricula. The implications include theoretical contributions to the development of the project-based learning literature and practical recommendations for designing more innovative curricula that are relevant to the needs of the digital industry, as well as opening opportunities for further research on the integration of multimedia technology in various fields of learning.
Co-Authors Farida, Dita Aulia Rachma Nurul Kusumaningrum, Trias Pungkur Muhammad Hassan Massaty, Muhammad Hassan Ramadhan, Aditya Wahyu