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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rizky Wahyudha Rosiawan
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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OPTIMALISASI PADA PROMOSI DIGITAL DAN PELATIHAN PENYUSUNAN LAPORAN KEUANGAN MENGGUNAKAN APLIKASI DIGITAL BUKU WARUNG PADA UMKM BISNIS BY MAMANAT Cindy silviana; Dian Kusumawati; Titis Diah Pitaloka; May Lutfi Dwi Cahyani; Fina Muhibanah; Subhan Andzim Suharno; Vicky Subekti; Rizky Wahyudha Rosiawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22824

Abstract

This community service aims to optimize digital promotion and financial report preparation for MSMEs through the utilization of the Buku Warung application in the By Mamanat business. Many MSMEs face challenges in adopting technology to enhance visibility and operational efficiency in the digital era. This program provides training to partners on utilizing social media as a promotional tool and using the Buku Warung application for more accurate financial record-keeping. The method used in this program begins with identifying the problems faced by the partners, followed by assistance in using financial applications and digital marketing strategies. The training results indicate an improvement in partners' managerial capabilities, as reflected in more organized financial reports and more effective business promotion. Thus, this community service is expected to contribute positively to the sustainability of MSMEs and serve as a reference for similar programs in the future.
Pendampingan UMKM dalam Pengelolaan Keuangan dan Pemasaran Digital Untuk Meningkatkan Daya Saing Sedap T-Rasya: Penelitian Nisfi Tia Widyaningsih; Girindra Satrio Cahyo Pamungkas; Erizka Ajeng Rahmaniar; Rizky Wahyudha Rosiawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4503

Abstract

The development of information technology in the digital era has brought significant changes to the management of Micro, Small, and Medium Enterprises (MSMEs), particularly in the financial and marketing aspects. However, many MSMEs still lack the ability to utilize technology optimally, including the Sedap t-Rasya MSME in Lamongan Regency, which still faces challenges in financial record keeping and utilizing digital media for promotion. This community service activity aims to analyze the challenges faced by the Sedap t-Rasya MSME and provide assistance in implementing a simple digital-based financial record keeping system and optimizing marketing through social media and marketplaces. The method used was a qualitative approach through interviews and direct assistance to business owners. The results showed that prior to the assistance, financial records were non-existent, and product promotion was limited to social media. After the assistance, the MSME began implementing Excel-based financial records, established a shop account on Shopee, and managed Instagram as a more professional promotional tool. This activity is expected to improve the effectiveness of financial management and expand the marketing reach of the Sedap t-Rasya MSME, thereby enhancing its competitiveness and sustainability amidst the increasingly competitive culinary industry.
Strategi Intervensi Operasional dan Digital untuk Peningkatan Keberlanjutan UMKM Kuliner di Lamongan : Penelitian Miftahqul Mauliddia Rakhmawati; Nur Indah Charisma Zogi Martana; Habib Ramadhan; Rizky Wahyudha Rosiawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4504

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital foundation for the stability and acceleration of national economic growth, reflected in the growth figure of Indonesia’s Gross Domestic Product (GDP) at 5.12% in the Second Quarter of 2025. The ready-to-eat food sector, especially the seblak business, is a highly dynamic and prospective segment. This community service report presents the results of mentorship focused on Seblak Lahrisa Prasmanan MSME in Lamongan, with the main goal of providing solutions to four constraints that hinder business growth. These challenges include service flow inefficiency which creates a queue buildup (bottleneck) at the cashier area, the absence of financial statement documentation leading to profitability ambiguity, constraints in finding and recruiting adequate human resources, and the urgency to expand market reach through a digital platform (website). The implemented solution interventions include designing an operational flowchart to solve the queuing problem, creating a simple financial reporting template based on Microsoft Excel to achieve financial transparency, reformulating recruitment policies to be more open and competence-oriented, and developing a website as a digital ordering center. The achievement of this activity is the availability of visual and analytical instruments for the MSME to enhance operational performance, financial accountability, the effectiveness of the HR management system, while simultaneously creating a solid foundation for digital market expansion.
Co-Authors Cindy silviana Dian Kusumawati Erizka Ajeng Rahmaniar Fina Muhibanah Girindra Satrio Cahyo Pamungkas Habib Ramadhan May Lutfi Dwi Cahyani Miftahqul Mauliddia Rakhmawati Nisfi Tia Widyaningsih Nur Indah Charisma Zogi Martana Subhan Andzim Suharno Titis Diah Pitaloka Vicky Subekti