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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar GERVASI: Jurnal Pengabdian kepada Masyarakat Journal of Creative Power and Ambition (JCPA)
Rizky Wahyudha Rosiawan
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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OPTIMALISASI PADA PROMOSI DIGITAL DAN PELATIHAN PENYUSUNAN LAPORAN KEUANGAN MENGGUNAKAN APLIKASI DIGITAL BUKU WARUNG PADA UMKM BISNIS BY MAMANAT Cindy silviana; Dian Kusumawati; Titis Diah Pitaloka; May Lutfi Dwi Cahyani; Fina Muhibanah; Subhan Andzim Suharno; Vicky Subekti; Rizky Wahyudha Rosiawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10, Nomor 01 Maret 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22824

Abstract

This community service aims to optimize digital promotion and financial report preparation for MSMEs through the utilization of the Buku Warung application in the By Mamanat business. Many MSMEs face challenges in adopting technology to enhance visibility and operational efficiency in the digital era. This program provides training to partners on utilizing social media as a promotional tool and using the Buku Warung application for more accurate financial record-keeping. The method used in this program begins with identifying the problems faced by the partners, followed by assistance in using financial applications and digital marketing strategies. The training results indicate an improvement in partners' managerial capabilities, as reflected in more organized financial reports and more effective business promotion. Thus, this community service is expected to contribute positively to the sustainability of MSMEs and serve as a reference for similar programs in the future.
OPTIMALISASI UMKM: PENERAPAN STRATEGI PEMASARAN DIGITAL DAN PENCATATAN KEUANGAN DIGITAL PADA UMKM PTS SODARA Yasfina Qurrota A'yun; Mila Dwi Yanti; Moch. Herdin Batistuta Akbar; Rizky Wahyudha Rosiawan
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2026): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v10i1.10307

Abstract

UMKM PTS Sodara menghadapi permasalahan berupa strategi pemasaran yang masih konvensional dan pencatatan keuangan manual yang belum teratur, sehingga menghambat jangkauan pasar dan mempersulit pemantauan kinerja usaha. Pengabdian ini bertujuan mengembangkan kemampuan pemasaran dan pengelolaan keuangan PTS Sodara melalui penerapan strategi digital. Metode yang digunakan adalah pendekatan kualitatif jenis Participatory Action Research (PAR) dengan tahapan partisipatif, tindakan, dan riset. Pendekatan ini menekankan pendampingan dengan melibatkan pertisipasi mitra pada setiap kegiatan, terdiri dari 3 fase meliputi perencanaan, pendampingan, dan evaluasi. Pendampingan difokuskan pada pemanfaatan media sosial Instagram sebagai sarana promosi serta google spredsheet untuk pencatatan keuangan. Hasil menunjukkan adanya peningkatan pelanggan sebesar 50%, peningkatan produk terjual sebesar 22%, dan peningkatan omzet 22% setelah penerapan pemasaran digital. Selain itu, digitalisasi pencatatan keuangan membantu mitra mencatat transaksi secara lebih rapi, akurat, dan mudah dievaluasi. Kegiatan ini menyimpulkan bahwa pemanfaatan teknologi digital sederhana disertai pendampingan partisipatif, mampu mendorong UMKM meningkatkan kinerja dan profesionalitas usaha.
The Role of Digital Marketing in Enhancing the Sales Performance of MSMEs in Lamongan Regency, East Java Muhammad Yasril Arrizqi; suyitno; Rizky Wahyudha Rosiawan; Abdul Majid
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2053

Abstract

This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promotion, consumer interaction, and marketplace utilization. The research adopts a causal associative quantitative approach employing a purposive sampling technique involving 74 MSME entrepreneurs across various business sectors. Data analysis was conducted using linear regression in SPSS. The findings indicate that, simultaneously, digital marketing significantly affects MSME sales performance with an F-value of 27.421 (p = 0.000) and a coefficient of determination (R²) of 0.668. Partially, marketplace utilization exerts the most dominant effect (t = 3.116; p = 0.003), followed by social media marketing. These results highlight the critical necessity of an integrated omnichannel approach and e-commerce platform adoption in accelerating revenue growth and broadening market access for regional MSMEs.
Co-Authors Abdul Majid Cindy silviana Dian Kusumawati Fina Muhibanah May Lutfi Dwi Cahyani Mila Dwi Yanti Moch. Herdin Batistuta Akbar Muhammad Yasril Arrizqi Subhan Andzim Suharno Suyitno Titis Diah Pitaloka Vicky Subekti Yasfina Qurrota A'yun