Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA)
Wicaksono, Adryan Edhie
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Materials Science & Nanotechnology Physics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Computational Architecture of Digital Marketing of Toyota Corporation Iskamto, Dedi; Wicaksono, Adryan Edhie
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.7233

Abstract

Toyota uses social media marketing strategies Instagram to promote its products and include important information about the automotive industry to influence social media marketing, e-wom, brand image, brand trust, and purchase intention. The research aims to determine the influence of Toyota's social media marketing, brand image, brand trust, and purchase intention. The sample taken in this research was 385 respondents using quantitative methods and data analysis techniques using SmartPLS. Based on the results of the analysis it was found that Social Media Marketing has a significant and positive effect on Purchase Intention, Social Media Marketing has a significant and positive effect on Brand Trust, Social Media Marketing has a significant and positive effect on the Brand Image, Brand Trust has a significant and positive effect on Purchase Intention, Brand Image has a significant and positive effect on Purchase Intention, E-Wom moderate Social Media Marketing has a significant and positive effect on Purchase Intention at Toyota
Co-Authors Dedi Iskamto