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All Journal International Journal of Management and Business Economics Jurnal Ilmiah Pariwisata
Harini, Oneng Setya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Sistem Kemitraan Usaha Pariwisata Berbasis Pemberdayaan Masyarakat Sebagai Wujud Perekonomian Kerakyatan Harini, Oneng Setya; Morena, Mochammad Rian Ahdian
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1827

Abstract

This research aims to examine the role of community business partnerships in empowering Small and Medium Enterprises in the tourism sector, with a focus on the role of Community Business Partner Groups and Tourism Awareness Groups in opening market access and capital. The method used is case study analysis, including domestic cases in Surabaya. For example, Pokdarwis succeeded in marketing the ex-local Dolly hair oil product to penetrate the UK market. In addition, the collaboration between local arts and culture groups and the Ciputra group in tourism arts shows how cultural integration can increase tourist attractions. This research also includes an international study in Madagascar, where a local community partnership with the NGO Fanamby in the Anjozorobe-Angave Protected Area ecotourism has had a positive impact on conservation and economic well-being. The research results show that this partnership helps balance competition between SMEs, prevents exploitation, and facilitates SMEs to connect with large industrial supply chains. In conclusion, structured collaboration between Pokdarwis, KMUM, banking institutions and the BUMN Creative House is very important to support the sustainability of SMEs in the tourism sector. It is recommended that the government increase training and partnerships to expand economic opportunities and strengthen the regional economy. Keywords: community business partnerships, empowerment of tourism SMES, tourism awareness groups, creative house of state-owned enterprises, sustainable economy
Strategic Human Resource Quality Improvement For Non-Star Hotels In Lahat Regency: A Swot Analysis Harini, Oneng Setya; Putri, Vania Okky; Mustika Permatasari; Mochammad Rian Ahdian Morena
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1536

Abstract

A company’s growth depends heavily on human resources with expertise of its staff; competent personnel. Therefore, having competent human resources in their respective fields is a must for any company. In Lahat Regency’s non-star hotels, the workforce is characterized by heavy multitasking, where employees often cover several departments due to limited staffing and specific occupancy levels. This study using a qualitative approach to identify methods, drivers, and barriers in human resource quality improvement, ultimately proposing strategic recommendations. Data were collected via in-depth interviews, observations, and documentation, then processed through a SWOT analysis of internal and external factors. Using SWOT-based analysis approach, this research contributes a strategic framework for quality enhancement. The findings suggest that improvement must move beyond basic staffing to include standardized service protocols across all non-star lodgings and rigorous performance evaluations based on guest feedback. Crucially, this study implies that for Lahat’s hospitality sector to remain competitive, management must prioritize coaching and digital promotion training. These results provide a practical roadmap for local operators and policymakers to synchronize regional tourism development with targeted human resource investment.
Co-Authors Mochammad Rian Ahdian Morena Morena, Mochammad Rian Ahdian Mustika Permatasari Putri, Vania Okky