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All Journal Journal La Bisecoman Journal of Management and Administration Provision Jurnal Ilmiah Pariwisata
Morena, Mochammad Rian Ahdian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Relationship Marketing and Customer Retention at Event Organizer Palembang Wati, Indah; Karo, Pelliyezer Karo; Azizah, Syahna Nur; Morena, Mochammad Rian Ahdian
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.401

Abstract

This study aims to identify the effect of relationship marketing on customer retention, with the locus being CV MS. The study used a quantitative method with multiple linear regression analysis. The sampling technique used the proportionate stratified random sampling method. Primary data collected through questionnaires to 91 samples. Relationship marketing variables were examined through four dimensions: trust, commitment, communication, and complaint handling. The study results showed that all four relationship marketing variables together influenced customer retention by 52.5 percent. If examined partially, the trust variable is the only variable that significantly influences customer retention. A strong correlation between the trust variable and customer retention also supports this. Thus, the success of building trust in CV MS with government clients is the main factor in fostering long-term relationships with consumers.
Tourism Development Strategy Based on Intangible Cultural Heritage: JEL Classification: Z32, O21, R11, Z10 Morena, Mochammad Rian Ahdian; Nurbaeti, Nurbaeti; Asmaniati, Fetty; Amrulah, Amrulah; Karo, Pelliyezer Karo
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.1560

Abstract

OKI Regency holds significant potential for developing tourism based on intangible cultural heritage. With diverse attractions of intangible cultural heritage, OKI offers a unique experience for tourists. Despite strengths in attractions and accessibility, Ancillary services, accommodation, and promotion improvements are needed. Strategic recommendations include community empowerment, infrastructure enhancement, effective promotion, and sustainable management. Implementing these suggestions can enhance OKI's allure as a destination for intangible cultural heritage tourism, providing economic benefits and ensuring destination sustainability. The SWOT analysis highlights cultural diversity and infrastructure as strengths, while insufficient promotion and coordination are weaknesses. Enhanced promotion through media and managing the risk of losing authenticity pose opportunities and threats. OKI has the potential to become a flagship destination, combining the richness of intangible cultural heritage in an enticing and sustainable tourism experience.
Sistem Kemitraan Usaha Pariwisata Berbasis Pemberdayaan Masyarakat Sebagai Wujud Perekonomian Kerakyatan Harini, Oneng Setya; Morena, Mochammad Rian Ahdian
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1827

Abstract

This research aims to examine the role of community business partnerships in empowering Small and Medium Enterprises in the tourism sector, with a focus on the role of Community Business Partner Groups and Tourism Awareness Groups in opening market access and capital. The method used is case study analysis, including domestic cases in Surabaya. For example, Pokdarwis succeeded in marketing the ex-local Dolly hair oil product to penetrate the UK market. In addition, the collaboration between local arts and culture groups and the Ciputra group in tourism arts shows how cultural integration can increase tourist attractions. This research also includes an international study in Madagascar, where a local community partnership with the NGO Fanamby in the Anjozorobe-Angave Protected Area ecotourism has had a positive impact on conservation and economic well-being. The research results show that this partnership helps balance competition between SMEs, prevents exploitation, and facilitates SMEs to connect with large industrial supply chains. In conclusion, structured collaboration between Pokdarwis, KMUM, banking institutions and the BUMN Creative House is very important to support the sustainability of SMEs in the tourism sector. It is recommended that the government increase training and partnerships to expand economic opportunities and strengthen the regional economy. Keywords: community business partnerships, empowerment of tourism SMES, tourism awareness groups, creative house of state-owned enterprises, sustainable economy
Co-Authors Amrulah, Amrulah Azizah, Syahna Nur Fetty Asmaniati Harini, Oneng Setya Nurbaeti Nurbaeti Pelliyezer Karo Karo Wati, Indah