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p-Index From 2021 - 2026
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All Journal Journal of Indonesian Tourism and Policy Studies Community Service For Sustainable Community Journal
Wibowo, Mazaya Fathia Adreya
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of stakeholders in the development of tourism destinations in Gelora Bung Karno Siregar, Fadli Ahmad Kurnia; Sinaga, Geoffrey Alexander; Wibowo, Mazaya Fathia Adreya; Azelia, Rifdah; Zakiyyah, Rizqi; Az Zahra, Sity Aidah
Community Service for Sustainable Community Journal Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

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Background: Gelora Bung Karno (GBK) in Jakarta has significant potential as a tourism destination, serving as a hub for sports, recreation, and events. Understanding the role of various stakeholders in the development of this destination is essential for achieving sustainable tourism growth. This study aims to analyze the role of stakeholders in shaping the development of GBK as a prominent tourism destination. Methods: The study utilized a qualitative approach to analyze the involvement of key stakeholders, including the government, tourism entrepreneurs, local communities, and sports organizations. Data was collected through interviews and document analysis, focusing on stakeholder collaboration in destination management and sustainability initiatives. Findings: The analysis reveals that strong cooperation among stakeholders is critical to the sustainable and inclusive development of GBK as a tourism destination. The government provides regulatory support, while the private sector contributes to infrastructure and service development. Local communities and sports organizations play a vital role in maintaining cultural relevance and ensuring that development meets community needs. Conclusion: The study concludes that a well-coordinated collaboration between stakeholders is essential for the sustainable development of Gelora Bung Karno as a tourism destination. Effective stakeholder engagement can lead to more inclusive tourism development, benefiting both the economy and the local population.  Novelty/Originality of this study: This research provides valuable insights into stakeholder collaboration in the context of tourism development at Gelora Bung Karno, offering a model for other destinations in Indonesia seeking to implement sustainable tourism policies. The study highlights the importance of inclusive and multi-stakeholder approaches for achieving long-term success.
The Strategy of Ikatan Motor Indonesia (IMI) in Building Organizational Branding through the Indonesia International Motor Show (IIMS) 2025 Wibowo, Mazaya Fathia Adreya; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according to Dinnie, (2022), namely identity, image, positioning, personality, and brand communication through programmes such as IMI Goes to Campus, partner collaborations, talk shows, and podcasts. This strategy is effective in shaping IMI's image as an organisation that is inclusive, educative, and relevant to the younger generation. Future research is recommended to evaluate the long-term impact of this branding strategy on automotive community loyalty.
Co-Authors Auliya, Anisatul Az Zahra, Sity Aidah Azelia, Rifdah Sinaga, Geoffrey Alexander Siregar, Fadli Ahmad Kurnia Zakiyyah, Rizqi