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All Journal Management Science Research Journal PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Warmana, Gede Oka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Impact of Behavioral Biases with Investment Interest as a Mediating Variabel on Online Investment Decition Making Among Generation Z Tyara; Pertiwi, Tri Kartika; Warmana, Gede Oka
Management Science Research Journal Vol. 4 No. 1 (2025): February 2025
Publisher : PT Larva Wijaya Penerbit

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Abstract

It is important for Generation Z investors to increase awareness of herding bias and overconfidence bias in order to make more rational investment decisions and reduce the risks associated with impulsive behavior. This research provides valuable contributions to understanding the psychological factors that influence the investment behavior of Generation Z. It emphasizes the importance of recognizing and managing psychological biases in investment decision-making, so they can make more rational and informed decisions, as well as reduce the risk of losses due to impulsive behavior in investments. This study aims to analyze the impact of behavioral biases on investment interest and decisions, focusing on Generation Z as the research sample. The sample consists of 116 respondents, all of whom are individuals from Generation Z. The data analysis technique used is Partial Least Squares (PLS) to test the relationships between variables. The research findings indicate that: (1) herding bias contributes to investment decision-making, (2) overconfidence bias contributes to investment decision-making, (3) herding bias contributes to investment interest, (4) overconfidence bias contributes to individual investment decision-making, (5) investment interest contributes to investment decision-making, (6) herding bias contributes to investment decision-making through investment interest, and (7) overconfidence bias contributes to investment decision-making through investment interest.
Analisis Brand Awareness Pengunjung Terhadap Platform Jodoo pada Event Marketing Khoirunnisaa, Nabiilah; Warmana, Gede Oka
PEMA Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i3.2375

Abstract

Transformasi digital telah mendorong perusahaan untuk beradaptasi dalam mengelola hubungan pelanggan dan membangun kesadaran merek melalui pendekatan berbasis pengalaman. Penelitian ini bertujuan untuk menganalisis pengaruh terhadap platform Jodoo, yaitu sistem Electronic Customer Relationship Management (E-CRM) yang dikembangkan untuk mendukung efisiensi manajemen pelanggan. Metode penelitian menggunakan pendekatan kualitatif dengan teknik wawancara dan observasi langsung pada kegiatan event marketing. Hasil Penelitian menunjukkan bahwa interaksi langsung antara pengunjung dan pewawancara berperan penting dalam meningkatkan pengalaman dan pengetahuan merek. Selain itu, faktor faktor seperti interaktivitas, keterlibatan emosional, dan pengalaman langsung berkontribusi terhadap peningkatan brand awareness. Temuan ini memperkuat pandangan bahwa event marketing dapat menjadi sasaran efektif dalam membangun citra dan loyalitas merek digital di tengah kompetisi yang semakin ketat.
Co-Authors Khoirunnisaa, Nabiilah Tri Kartika Pertiwi Tyara