Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Ilham Arydani
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis Of The Influence Of Islamic Marketing Ethics On Customer Satisfaction At Padang Padang Restaurant Morning Afternoon Ilham Arydani; Mohammad Bintang Pamuncak
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the application of Islamic marketing ethics to customer satisfaction of RM Pagi Sore in the Bogor area. The sample in this study were consumers of RM Pagi Sore. The research method used is the descriptive quantitative method. The sample was taken from 70 respondents using the purposive sampling technique. Hypothesis testing using multiple linear regression analysis methods with SPSS version 22. The results of the analysis show that Islamic marketing ethics positively and significantly influence customer satisfaction. This finding highlights the importance of applying Islamic ethical principles in marketing strategies to increase customer satisfaction in the restaurant industry. The managerial implications emphasize the need for restaurants to strengthen values such as Al-Siddiq (true, honest), Al-Amanah (trusted, credible), Al-tabligh (communicative, transparent), Al-fathanah (intelligent, professional) towards the environment in every aspect of its operations to build sustainable customer trust and loyalty.
Co-Authors Pamuncak, Mohammad Bintang