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All Journal Jurnal Ekonomi
Wilbert Roderick Tanaldo
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Economics, Econometrics & Finance

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Factor Analysis Of Product Quality, Service Quality, And Corporate Image Towards Customer Loyalty Through Customer Satisfaction On CV Vins Cahaya Sukses Customers In Pekanbaru Wilbert Roderick Tanaldo; Yanuar Dananjaya; Oliandes Sondakh
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The results obtained by product quality has a significant effect on ap customer satisfaction, service quality has a significant effect on customer satisfaction, corporate image has a significant effect on customer satisfaction, product quality has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, corporate image has a significant effect on customer loyalty and customer satisfaction has a significant effect on customer.
Co-Authors Oliandes Sondakh Yanuar Dananjaya