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All Journal Jurnal Ekonomi
Ma'Rifa Siwi Hastuti
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Economics, Econometrics & Finance

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The Influence Of Price, Product Quality, And Brand Image On The Purchase Decision Of The Oppo Reno 8 Smartphone At Andalas Super Store KM.4 Balikpapan Ma'Rifa Siwi Hastuti; C.Prihandoyo; Stepanus Dedy Deomendes
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The Objerctive of this study was to determine the influence of price, product quality, and brand image on purchasing decisions for the Oppo Reno 8 smartphone at Andalas Supe Store KM.4 Balikpapan.This research was carried out at Andalas Super Store KM.4 Balikpapan, with 193 respondents. This research method used quantitative methods. Data collection was done by distributing questionnaires through google form. The data analysis technique used  is multiple linear analysis by conducting instrument test, classical assumption tests, and partial hypothesis tests (t-test). The results show that the variables proce, product quality, and brand image have a positive and significant influence on purchasing decisions at Andalas Super Store KM.4 Balikpapan.
Co-Authors C.Prihandoyo Stepanus Dedy Deomendes