Jurnal Ekonomi
Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024

The Influence Of Price, Product Quality, And Brand Image On The Purchase Decision Of The Oppo Reno 8 Smartphone At Andalas Super Store KM.4 Balikpapan

Ma'Rifa Siwi Hastuti (Unknown)
C.Prihandoyo (Unknown)
Stepanus Dedy Deomendes (Unknown)

Article Info

Publish Date
17 Jun 2024

Abstract

The Objerctive of this study was to determine the influence of price, product quality, and brand image on purchasing decisions for the Oppo Reno 8 smartphone at Andalas Supe Store KM.4 Balikpapan.This research was carried out at Andalas Super Store KM.4 Balikpapan, with 193 respondents. This research method used quantitative methods. Data collection was done by distributing questionnaires through google form. The data analysis technique used  is multiple linear analysis by conducting instrument test, classical assumption tests, and partial hypothesis tests (t-test). The results show that the variables proce, product quality, and brand image have a positive and significant influence on purchasing decisions at Andalas Super Store KM.4 Balikpapan.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...