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All Journal Master Manajemen Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Aldina Esty Purwanti
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Analisis Media Promosi Corporate Identity pada Percetakan Offset Pelita Semarang dan Raja Teh Pada CV. Indovita Surya Abadi Sutari Sri Rejeki; Adelia Permatasari; Aldina Esty Purwanti
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.912

Abstract

Corporate identity merupakan tanda pengenal suatu identitas dari sebuah perusahaan sebagai pembeda dari kompotitor lainnya. Perancangan corporate identity dapat dikatakan berhasil saat corporate identity tersebut mampu mewakili sebuah perusahaan tersebut, dalam penyampaian berupa logo, aplikasi pada stationery, merchandise, dan pada media promosi. Identitas perusahaan yang terlalu sederhana dapat mengakibatkan tidak menguntungkan dalam melakukan kegiatan promosi. Untuk menghindari permasalahan yang ada perlu adanya perancangan Corporate Identity agar memiliki identitas pembeda dengan kompotitor lainnya. Dengan adanya Corporate identity diharapkan perusahaan mempunyai identias dalam perusahaan, lebih eksis dan terus berkembang dalam persaingan dengan kompotitor lainnya.
Pengaruh Kemudahan Akses dan Persepsi Keamanan terhadap Keputusan Penggunaan GoPay: Peran Moderasi Manajemen Fintech pada UMKM Kota Semarang Didik Sofyan Haryadi; Ronaldo Aprili; Aldina Esty Purwanti; Kapsah Kapsah
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1433

Abstract

This research was designed to explore how perceived security and ease of access shape GoPay adoption choices among MSMEs in Semarang, with a specific focus on the moderating role of fintech management. Methodologically, the study employed a quantitative associative design. Data was collected via a 5-point Likert questionnaire from 100 purposively sampled MSME operators and processed using PLS-SEM through SmartPLS. The results highlight that ease of access, perceived security, and fintech management each exert a significant, positive impact on the decision to use GoPay, collectively yielding an Adjusted R Square of 0.827. However, the data revealed an interesting dynamic: fintech management did not actually moderate the effects of ease of access or security. Rather than strengthening those relationships, it operates as a direct catalyst for usage. Theoretically, this confirms that the Technology Acceptance Model remains a solid framework for understanding fintech adoption among small businesses. From a practical standpoint, the message to fintech companies is straightforward. To ensure long-term, sustainable usage, they cannot just rely on a seamless interface or tight security; they must integrate solid service management into their overall strategy.
Co-Authors Adelia Permatasari Didik Sofyan Haryadi Kapsah Kapsah Ronaldo Aprili Sutari Sri Rejeki