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All Journal Amalee: Indonesian Journal of Community Research & Engagement
Famimsyina, Widialasri
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Community Empowerment Program Based on Strengthening Entrepreneurial Competencies and Character Famimsyina, Widialasri; Yulastri, Asmar; Ernawati , Ernawati; Yuliana , Yuliana
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i1.7620

Abstract

One of the potentials of Nagari Maninjau is the potential of the region and the existence of its MSMEs. However, understanding of the competencies and characteristics of MSME entrepreneurs is still relatively low. In this era of global economic competition, a need to strengthen entrepreneurial competencies and characters. The purpose of this community service is to provide education on the urgency of strengthening entrepreneurial competencies and characters. The method used in this service is participatory action research (PAR) for a full month at the service partner of Nagari Maninjau, Agam. Direct community involvement is seen in several community service activity programs, including, as many as 20 business actors and MSMEs participated in training activities. The results of this service are increased confidence in running a business, several MSME products have been able to carry out digital promotions, improved sales strategies and customer service.
Co-Authors Asmar Yulastri Ernawati , Ernawati Yuliana , Yuliana