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All Journal International Journal of Economics Development Research (IJEDR) Canting : Jurnal Batik Indonesia
Mohamad, Falahy
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Arts Chemistry Economics, Econometrics & Finance Environmental Science Social Sciences

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Pembuatan batik tulis menggunakan zat warna alami kulit akar mengkudu dengan fiksator symplocos sp. Mohamad, Falahy; Widadi, Zahir; Maghfiroh, Maghfiroh
Canting : Jurnal Batik Indonesia Vol 1 No 1 (2024): Canting: Jurnal Batik Indonesia
Publisher : Fakultas Teknik Universitas Pekalongan bekerjasama dengan Asosiasi Perajin dan Pengusaha Batik (APPBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/canting.v1i1.169

Abstract

The fabric mordanting process usually uses chemicals. The use of chemicals can pollute the surrounding environment. In this case, simplokos leaves can be used as a natural mordant or fixator in the natural coloring process. Apart from that, the process of dyeing natural dyes tends to produce light colors. The process of deploying the 3 layers used in this research is expected to get better results. The dyeing method uses the technique of pounding noni root bark and simplokos leaves repeatedly in three layers of fabric samples, then letting it sit for one week with a dose of 1:3, namely 50g simplokos leaves and 150g noni root bark with the addition of 300 mL of water. The results of the research show that written batik cloth produces a pink print with an insignificant difference in color aging, but the third layer (basic) cloth sample produces a darker color than the other two cloths. In addition, the fabric experiences fading due to the difference in the appearance of final result between the fabric before and after malam removal.
Lifestyle and Social Media Marketing as Drivers of Electronic Word of Mouth and Their Impact on Generation Z’s Online Batik Purchase Decisions Mohamad, Falahy; Indriani, Farida
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9990

Abstract

Changes in the digital lifestyle of younger generations and the growing intensity of social media use have significantly transformed consumption patterns, including the online purchase of cultural products such as batik. Although batik has gained increasing visibility in digital spaces, the level of participation of Generation Z in online batik purchasing remains relatively limited. This study aims to examine the influence of lifestyle and social media marketing on positive electronic word of mouth (e-WOM) and their impact on online batik purchase decisions among Generation Z. The study employed a quantitative research approach, with batik consumers in Indonesia as the population. Samples were selected using purposive sampling criteria, including individuals aged 17–25 years who had previously purchased batik online and were familiar with the Berkain Bersama Movement. Data were collected through structured questionnaires and analyzed using the SEM–SmartPLS approach. The findings indicate that lifestyle and social media marketing positively influence positive e-WOM as well as online batik purchase decisions. Furthermore, positive e-WOM emerges as the most influential factor in shaping purchase decisions and plays a mediating role in the relationship between lifestyle, social media marketing, and purchasing decisions. These results highlight the strategic importance of integrating digital lifestyle alignment, effective social media marketing, and positive e-WOM to enhance Generation Z’s engagement and purchasing interest in cultural products within the digital marketplace.  
Co-Authors Farida Indriani Maghfiroh Maghfiroh Widadi, Zahir