Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Putri Assakinah, Andin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Putri Assakinah, Andin; Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Co-Authors Hidayat, M. Syamsul Setyariningsih, Eny