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All Journal Jurnal Mirai Management Horizon: Indonesian Journal of Multidisciplinary
Hasyim, Rosida
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Motivasi Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada Toko Gramedia Asri Media Di Jatiland Mall Ternate Mustafa, Nurhalija; Hasyim, Rosida; Windriyanti, Dian; Rheonaldy, Rheonaldy
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.9120

Abstract

Pengaruh Motivasi Kerja dan Beban Kerja Terhadap Kinerja Karyawan Pada Toko Gramedia Asri Media Di Jatiland Mall Ternate. Penelitian ini bertujuan untuk mengetahui Pengaruh Motivasi Kerja dan Beban Kerja Terhadap Kinerja Karyawan Pada Toko Gramedia Asri Media Di Jatiland Mall Ternate. Jenis penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan pada penelitian ini berjumlah 35 responden, peneltian ini menggunakan teknik analisis regresi linier berganda dan data dianalisis menggunakan software SPSS Statistics. Hasil penelitian ini menunjukan bahwa Motivasi kerja dan beban kerja berpengaruh secara parsial dan simultan terhadap Kinerja Karyawan Pada Toko Gramedia Asri Media Di Jatiland Mall Ternate. Kata Kunci: Motivasi Kerja, Beban Kerja, Kinerja
The Mediating Role of Lifestyle in the Relationship Between Product Image and Local Food Purchase Decisions Among Generation Z in Ternate City Sulfi Abdul Haji; Laela Dinsie; Hasyim, Rosida
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6170

Abstract

This study aims to analyze the influence of product image on local food purchasing decisions among Generation Z in Ternate City, with lifestyle as a mediating variable. The study used a quantitative approach with a survey design. The study population was Generation Z in Ternate City who had consumed local food. A sample of 150 respondents was determined using a purposive sampling technique with the criteria of respondents being Generation Z and having experience purchasing or consuming local food. Data were collected through questionnaires using a Likert scale. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which included testing the measurement model (outer model), the structural model (inner model), and testing direct and indirect effects through mediation analysis using the Variance Accounted For (VAF) value. The results showed that product image had a positive and significant effect on purchasing decisions and lifestyle. Lifestyle also had a positive and significant effect on purchasing decisions. In addition, lifestyle was proven to partially mediate the relationship between product image and purchasing decisions with a VAF value of 43.97%. These findings indicate that local food purchasing decisions among Generation Z are influenced by a strong product image and supported by a lifestyle that is developing in the digital era.
Co-Authors Laela Dinsie Mustafa, Nurhalija Rheonaldy, Rheonaldy Sulfi Abdul Haji Windriyanti, Dian