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PELATIHAN PENGELOLAAN KEUANGAN RUMAH TANGGA PADA KELOMPOK IBU-IBU PKK DESA KEBUN DUREN TANGKIT Mardiana R.; Yossinomita; Ayu Feranika; Melani Kadar; Rista Aldilla Syafri; Sabrina Angelina; Intan Nuraini
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17940

Abstract

Tingkat literasi keuangan di kalangan ibu rumah tangga masih tergolong rendah, yang berdampak pada kurang optimalnya pengelolaan keuangan keluarga. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan ibu-ibu PKK di Desa Kebun Duren Tangkit dalam mengelola keuangan rumah tangga secara efektif dan mandiri. Metode yang digunakan mencakup ceramah, diskusi, serta simulasi praktik pengelolaan keuangan, termasuk penyusunan anggaran, pencatatan pengeluaran, perencanaan investasi dasar, dan edukasi mengenai risiko pinjaman online terhadap 30 peserta ibu rumah tangga. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap pentingnya pengelolaan keuangan keluarga. Peserta juga menunjukkan antusiasme tinggi terhadap materi yang disampaikan dan berharap kegiatan serupa dapat diadakan secara berkelanjutan. Pelatihan ini memberikan kontribusi positif dalam membentuk kemandirian finansial keluarga dan diharapkan menjadi model edukasi keuangan di tingkat komunitas pedesaan. Kata kunci: Ibu rumah tangga, Investasi pemula, Literasi keuangan, Pelatihan keuangan, Pinjaman online
PENGUATAN BRAND IDENTITY DAN DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING USAHA ANEKA KERIPIK DAN PEYEK LAS YAYANG Hassandi, Irfan; Yossinomita; Mardiana R.; Eni Rohaini; Saifan Ali Fazila; Amilia Difa S. Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18495

Abstract

This community service activity aims to strengthen brand identity and enhance digital marketing skills for the MSME Aneka Keripik and Peyek Las Yayang in Jambi City. The main issues faced by the partner are the weak brand identity and the limited use of digital media for promotion. The program was conducted using a participatory approach through counseling, training, and direct mentoring on brand management concepts, visual identity design, and social media–based digital marketing strategies. Evaluation through pre- and post-tests revealed a significant improvement in participants’ understanding of brand identity, digital marketing strategies, and the use of social media for online sales. This activity had a positive impact on raising awareness among MSME actors about the importance of branding and digital technology utilization to expand markets and strengthen business competitiveness.
DISEMINASI KAJIAN FISKAL REGIONAL (KFR) SEBAGAI UPAYA PENINGKATAN LITERASI FISKAL DI PROVINSI JAMBI MELALUI KOLABORASI UNIVERSITAS DINAMIKA BANGSA DAN KANWIL DJPB PROVINSI JAMBI Yossinomita; Herry Mulyono; Setiawan Assegaff; Akwan Sunoto; Maria Rosario; Ahmad Hussaein; Effiyaldi; Roby Setiawan; Ayu Feranika; Laura Prasasti; Eddy Suratno; Johni Paul Karolus Pasaribu; Rista Aldilla Syafri; Hanan Laras Sabrina; Mardiana R.; Abdul Rahim; Andi Nurul Izzah; Putri Indri Fitria Ningrum; Tunas Agung Jiwa Brata; Asyep Syaefudin; Junaidi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.19028

Abstract

This community service activity aims to enhance fiscal literacy and understanding of state financial policies among stakeholders, the academic community, and students in Jambi Province through the Dissemination of the Regional Fiscal Study (Kajian Fiskal Regional/KFR) for the Third Quarter of 2025. This activity represents the implementation of a collaborative partnership between Universitas Dinamika Bangsa (UNAMA) and the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of Jambi Province in supporting the comprehensive and sustainable dissemination of fiscal policy information. The materials delivered included an overview of the fiscal performance of the State Budget (APBN) and the Regional Budget (APBD) of Jambi Province presented by the Head of the Regional Office of the Directorate General of Treasury of Jambi Province, as well as a thematic analysis of the Three Million Houses Program and the Housing Financing Liquidity Facility (Fasilitas Likuiditas Pembiayaan Perumahan/FLPP) policy in Jambi Province delivered by a Local Expert from the Regional Office of the Directorate General of Treasury of Jambi Province. The activity was conducted through presentations, interactive discussions, and question-and-answer sessions involving representatives from local governments, vertical agencies, financial authorities, academics, and stakeholders in the housing sector. The results indicate an improvement in participants’ understanding of regional fiscal conditions, the synergy between the APBN and APBD, and the implications of national housing policies for regional economic development. This activity is expected to strengthen cross-sectoral coordination and support evidence-based fiscal policymaking in Jambi Province.