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Salma, Iman
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Economics, Econometrics & Finance

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THE ANTECEDENTS OF INTENTION FOR ECOTOURISM Salma, Iman; Ayu Ekasari
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19077

Abstract

This research aims to examine the impact or consequences of environmental attitudes and identity. Therefore, the authors of the framework describe the relationship between environmental attitudes, ecotourism identity, hedonism in ecotourism, and ecotourism intentions. An online survey on Google Form was conducted with a sample of 135 individuals who knew the ecotourism destinations of Ujung Kulon National Park and Komodo National Park. The results show that environmental attitudes directly influence tourists to direct ecotourism destinations. Apart from that, tourist identity is also a factor that encourages tourists to visit. However, hedonism in ecotourism has no effect on the intensity of visiting ecotourism destinations. The results of this research can be useful for ecotourism destination managers to design appropriate promotional strategies.  
Co-Authors Ayu Ekasari