Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Ramdani, Nur
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Organization Communication Strategies and Organization Commitment on Extra-Campus Member Loyalty Ramdani, Nur; Ishanan, Ishanan; fathurrijjal, fathurrijjal
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 2 (2025): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i2.10638

Abstract

This study examines the impact of organizational communication strategies and organizational commitment on extra-campus member loyalty. The method used is a quantitative approach with multiple linear regression analysis involving 100 members from three organizations in Mataram. The analysis showed a significant relationship between communication strategy and member loyalty (y), with an R Square value of 56.3%. In addition, organizational commitment positively affected member loyalty, with an R Square value of 55.4%. Further analysis showed that the combination of communication strategies and organizational commitment contributed significantly to member loyalty, with an R Square value of 63.7%. These findings emphasize the importance of effective communication and commitment in increasing the loyalty of extra-campus organization members. This research is expected to provide practical recommendations for developing better communication strategies in extra-campus organizations and encourage increased member engagement and satisfaction.
Co-Authors fathurrijjal, fathurrijjal Ishanan, Ishanan