Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Intelek Dan Cendikiawan Nusantara
Said Ma’ruf
Unknown Affiliation
Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
INTEGRATED MARKETING COMMUNICATION: A LITERATURE REVIEW Said Ma’ruf; Anwar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 1 (2024): FEBRUARI - MARET 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The concept of Integrated Market Communication relates to marketing communication planning and highlights the benefits of having a comprehensive plan that assesses the strategic roles of different communication disciplines, including public relations, advertising, direct marketing, and sales promotion. By combining these disciplines, the plan can maximize communication impact and clarity. The notion of integrated marketing communication aims to plan, create, consolidate, and implement many marketing communication benches. These benches include advertising, sales, promotion, publicity hubs, and direct marketing. Using a literature review approach, this research highlights some related previous studies as well as available relevant literature to get a deep understanding and meaningful insight about IMC. The review result shows that among the effective IMC strategies assist companies in marketing their products and services by sending out complimentary, understandable signals that are ultimately intended to turn prospects into consumers. In addition, it recommends that marketing managers consider the six Ms: market, mission, message, media, money, and measurement while developing an IMC plan.
MOTIVE OF THE 'RAN AWAY' OF STUDENTS IN ONE OF THE TAHFIZ ISLAMIC BOARDING SCHOOL IN BOGOR Anwar; Said Ma’ruf
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out to what extent the motives of students at the Tahfiz Al-Qur'an Islamic boarding school who often “ran away”, both at night and in the morning. Even though regulations and sanctions have been implemented, the deterrent effect on students has not made any changes. This research uses a qualitative method with a phenomenological approach which is used to understand the "run away" motives of students. Interviews were conducted with 5 students representing middle and high school levels at one of the Tahfiz Islamic boarding schools in the city of Bogor. The results of interviews with the "ran away" students showed that they had been studying or boarding for eleven months to three years. The students admitted that they felt bored and uncomfortable at the boarding school because of the lack of facilities and monotonous activities, as well as the lack of attention and appreciation from the supervisors at the boarding school. They often "run away" because they feel less fulfilled and did not get enough attention. Positive feedback and attention from coaches or teachers can increase their intrinsic motivation but it is still not optimal
CRISIS MANAGEMENT AND INCIDENT RESPONSE: A NATIONAL DATA CENTER CASE STUDY Said Ma’ruf
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze crisis management and incident response related to the collapse of the National Data Center (PDN). Through these case studies, the research explores the steps taken by authorities to address the crisis, identifies the challenges faced, and evaluates the effectiveness of the incident response. Data was collected from secondary sources, including official reports, news articles, and interviews with cybersecurity experts. The results showed that despite rapid efforts to contain the incident, there were several weaknesses in preparedness and coordination that needed to be corrected to reduce future risks
Co-Authors Anwar