Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Intelek Dan Cendikiawan Nusantara
Ni Made Juliyanti
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH SERVICE QUALITY DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PT BANK RAKYAT INDONESIA TBK CABANG DENPASAR Ni Made Juliyanti; Ni Ketut Murdani; Widiana, I Nyoman Wahyu
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 4 (2024): AGUSTUS - SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the impact of Service Quality and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Indonesia Tbk, Denpasar Branch, utilizing the grand theory of Human Resource Management (HRM). This research employs a quantitative associative approach with a population of 160 employees and a sample of 62 respondents selected using the Slovin formula. The results indicate that: 1) Service Quality has a positive and significant effect on Customer Loyalty; 2) Customer Satisfaction has a positive and significant effect on Customer Loyalty; and 3) Service Quality and Customer Satisfaction collectively have a positive and significant effect on Customer Loyalty. The implications of this research suggest that enhancing Service Quality and Customer Satisfaction at PT Bank Rakyat Indonesia Tbk, Denpasar Branch, can effectively increase Customer Loyalty.
Co-Authors I Nyoman Wahyu Widiana, I Nyoman Wahyu Ni Ketut Murdani