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Ni Ketut Murdani
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PROSES REKRUTMEN DAN SELEKSI TENAGA KERJA OLEH HUMAN RESOURCES DEPARTMENT DI SOCIAL PALACE CAFÉ MALANG Sari, Luh Kompiang; Ni Ketut Murdani; Akbar Michael Arifin
Jurnal Kajian dan Terapan Pariwisata Vol 4 No 2 (2024): Edisi Mei
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v4i2.86

Abstract

In a company, the recruitment and selection process is one of the crucial processes in determining the quality of prospective employees or applicants. There are several processes that must be carried out by the company in recruiting and selecting a number of employees according to their needs. Making a mistake in choosing employees who are not suitable for their field can be one of the factors leading to a decrease in the quality of the company. This poses a challenge for the HRD in every company, including Social Palace Café in Malang. One of the key factors in creating professional employees lies in the recruitment and selection process of prospective employees. This study aims to determine the recruitment and selection process carried out by the HRD at Social Palace Café in Malang. The research method used by the researcher is descriptive method with data collection techniques through interviews, observations, and documentation. The results of this study shows that the recruitment and selection process of employees carried out by the HRD at Social Palace Café in Malang is done in 6 selection stages and 3 recruitment stages.
PENGARUH KEPUASAN KERJA DAN JOB INSECURITY TERHADAP TURNOVER INTENTION PADA KARYAWAN KONTRAK PT. SINAR PRIMA INDAH I Putu Agus Sandiyasa; Ni Ketut Murdani; I Nyoman Wahyu Widiana
Nusantara Hasana Journal Vol. 4 No. 3 (2024): Nusantara Hasana Journal, August 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i3.1194

Abstract

This research aims to analyze the influence of Job Satisfaction and Job Insecurity on Turnover Intention. The population of this research is contract employees of PT. Sinar Prima Indah in Denpasar. The sampling technique used was a saturated sample, with a total of 50 respondents. The data collection method was carried out using a Likert scale questionnaire. The analysis technique used is multiple linear regression analysis. The results of this study show that job satisfaction has a negative and insignificant effect on turnover intention, while job insecurity has a positive and significant effect on turnover intention. The F test results show an F value of 26.854 and a significance level of 0.000. This means that simultaneously the job satisfaction and job insecurity variables have a significant effect on the employee turnover intention variable. The coefficient of determination test results obtained an R Square value of 0.533. This shows that 53.3% of the results are determined by the variables in this study and the remaining 46.7% are determined by other variables not analyzed in this study.
Analisis Pengaruh Perputaran Kas, Perputaran Piutang dan Perputaran Total Aset terhadap Profitabilitas pada Koperasi Jasa Karyawan Angkasa Ni Made Mega Sriwahyuni; Ni Wayan Ari Sudiartini; Ni Ketut Murdani
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2025): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i4.435

Abstract

Cooperatives are membership-based economic entities that play a vital role in driving the growth of the microeconomic sector and improving member welfare through the principles of economic democracy. The sustainability of cooperative performance heavily depends on effective financial management, particularly in maximizing the utilization of cash, receivables, and assets to enhance profitability. This study aims to examine the influence of cash turnover, receivables turnover, and total asset turnover on the profitability of cooperatives, as measured by Return on Assets (ROA) as a financial performance indicator. The research employs a quantitative approach using multiple linear regression analysis, based on secondary data from cooperative financial statements covering the period from 2019 to 2024. The analysis results show that both simultaneously and partially, the three independent variables have a positive and significant effect on profitability. Cash turnover and total asset turnover are the primary determinants in improving ROA, reflecting the importance of efficiency in managing liquidity and productive assets. Meanwhile, although receivables turnover is also significant, it requires strict supervision in the implementation of credit policies to avoid an increase in non-performing receivables. These findings contribute empirical evidence to the literature on cooperative financial management and offer practical implications for cooperative managers in designing financial resource management strategies aimed at improving performance and business sustainability. Therefore, optimizing the management of cash, receivables, and assets should be a strategic priority within cooperative financial systems to withstand increasingly complex and competitive economic dynamics.
EFFECT BRAND IMAGE DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION UMKM KAIN ENDEK GIANYAR BALI Ni Ketut Murdani; I Ketut Merta
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Penelitian ini berjudul effect brand image dan social media marketingterhadap purchase intention umkm kain endek Gianyar Bali. Kecenderunganuntuk memustuskan membeli produk fashion menjadikan produk kain endeksebagai pilihan untuk memenuhi kebutuhan fashion, baik itu fashion untuk adatmaupun formalitas. Seiring dengan perkembangan globalisasi sekarang ini faktorperkembangan UMKM di Indonesia tak lepas dari adanya perkembanganteknologi salah satunya pemasaran produk melalui social media. Penelitian inibertujuan untuk menguji hipotesis pengaruh brand image dan social mediamarketing terhadap purchase intention umkm kain endek Gianyar Bali. Sampeldalam penelitian ini menggunakan 100 sampel dari umkm kain endek GianyarBali. Pengumpulan data melalui kuesioner. Teknik analisis yang digunakan dalampenelitian ini menggunakan analisis regresi linear berganda dengan menggunakanprogram SPSS sebagai alat analisis. Hasil F test bahwa brand image dan socialmedia marketing berpengaruh secara bersamaan terhadap purchase intentionUMKM kain Endek Gianyar Bali dengan nilai signifikan 0,000 < 0,05 serta Fhitung > F tabel (90,913 > 3,09). Koefisien korelasi berganda menyatakan bahwabrand image dan social media marketing terhadap purchase intention memilikikorelasi yang kuat. Koefisen determinasi diperoleh sebesar sebesar 64,5%variabel purchase intention dipengaruhi oleh variabel brand image dan socialmedia marketing, sedangkan sisanya sebesar 35,5% dijelaskan oleh faktor lainyang tidak dimasukkan ke dalam model. Brand image dan social media marketingberpengaruh secara bersamaan terhadap purchase intention UMKM kain EndekGianyar Bali. Hal ini berarti semakin baik brand image dan social mediamarketing secara bersamaan maka purchase intention UMKM kain endek GianyarBali akan semkin meningkat. Sedangkan jika brand image dan social mediamarketing secara bersamaan semakin buruk maka purchase intention UMKM kainendek Gianyar Bali akan semakin menurun.
STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DALAM MENINGKATKAN OCCUPANCY HOTEL DIASA PANDEMI COVID-19 DI KABUPATEN BADUNG – BALI Kadek Kreniawati; Ni Ketut Murdani; I Ketut Merta
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Bali has a tourism center in the Badung area, one of which isthe Paragon Resort Hotel. During the COVID-19 pandemic, many hotelsexperienced a decrease in visitors, therefore various promotional tips werecarried out by hotel management, one of which was using Instagram. This studyaims to determine how much influence Instagram as a digital marketing mediahas on increasing hotel occupancy during the COVID-19 pandemic in BadungBali Regency.In this study, there are two independent variables, namely DigitalMarketing (X1), Instagram (X2) and the dependent variable, namely IncreasingHotel Occupancy (Y). The research method used is quantitative research methodsand sample collection by convenience sampling method. Data was collectedthrough the distribution of online questionnaires via google form to 100respondents. The data processing technique was carried out by descriptiveanalysis through research instrument testing, classical assumption testing, andhypothesis testing. Through the multiple linear analysis test the results obtainedon the Instagram variable (X1) have an effect of 0.394 while the Digital marketingvariable (X2) has an influence of 0.576 on hotel occupancy (Y). In addition, fromthe results of the coefficient of determination test, there are results of .478, whichmeans that the influence of the independent variable (X) on the dependentvariable (Y) has a very large influence, namely 47.8%. The t-test results show thatthe significance value is <0.05, which is 0.010 in the X1 variable, while the X2variable also obtains a significance value of <0.05, which is 0.000 so that it canbe stated that Instagram and digital marketing media have a significant effect onincreasing hotel occupancy ( Y). In the F test there is a calculated F result that is44,452 and a significance of 0.000 < 0.05, this means that there is a simultaneouseffect of Instagram (x1) and digital marketing media (x2) on increasing hoteloccupancy (Y)
ANALISIS KELAYAKAN USAHA PADA UMKM ARAK CAMPUR DI DESA MAS UBUD Ni Pande Kadek Candraningsih; Wayan Ardani; Ni Ketut Murdani
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

The purpose of this study is to determine the feasibility of the ArakAlcohol Business at Mas Village. This research is a qualitative-quantitativedescriptive study with the subject of the study, was Tutmang's Bar and Kitchen andthe object of the research is the feasibility of the arak business. The methods used indata collection were interview and documentation. This study used an analysis ofNon-financial aspects in the form of legal aspects, marketing aspects, technicalaspects, and management aspects. While the financial aspect used the PaybackPeriod (PP), Net Present Value (NPV), Profitability Index (PI), Internal Rate ofReturn (IRR), Average Rate of Return (ARR) method. The result from the marketing aspect, technical aspect and management aspect showed that the arak business arefeasible, because they met most of the business appraisal criteria however from thelegal aspect it was declared not feasible because they did not have any businesslicenses. Judging from the financial aspect, Tutmang's Bar and Kitchen wasdeclared feasible because it met all the criteria in the feasibility requirements of abusiness.
PENGARUH SERVICE QUALITY DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PT BANK RAKYAT INDONESIA TBK CABANG DENPASAR Ni Made Juliyanti; Ni Ketut Murdani; Widiana, I Nyoman Wahyu
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 4 (2024): AGUSTUS - SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to examine the impact of Service Quality and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Indonesia Tbk, Denpasar Branch, utilizing the grand theory of Human Resource Management (HRM). This research employs a quantitative associative approach with a population of 160 employees and a sample of 62 respondents selected using the Slovin formula. The results indicate that: 1) Service Quality has a positive and significant effect on Customer Loyalty; 2) Customer Satisfaction has a positive and significant effect on Customer Loyalty; and 3) Service Quality and Customer Satisfaction collectively have a positive and significant effect on Customer Loyalty. The implications of this research suggest that enhancing Service Quality and Customer Satisfaction at PT Bank Rakyat Indonesia Tbk, Denpasar Branch, can effectively increase Customer Loyalty.
PENGARUH PROGRAM PENCEGAHAN DAN KEBIJAKAN PERUSAHAANTERKAIT PANDEMI COVID-19 TERHADAP PRODUKTIVITAS PEGAWAIDI LPD DESA ADAT KEROBOKAN Ni Kadek Anggi Dwi Arnita; Ni Ketut Murdani
Jurnal Ilmiah Satyagraha Vol. 6 No. 2 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

 Penelitian ini memiliki tujuan untuk menjadi bahan pengetahuan atau sumberreferensi bagi perusahaan atau siapa pun mengenai tentang Pengaruh ProgramPencegahan Dan Kebijakan, yaitu dengan judul Pengaruh Program Pencegahan DanKebijakan Perusahaan Terkait Pandemi Covid- 19 Terhadap Produktivitas PegawaiDi LPD Desa Adat Kerobokan. Dalam penelitian ini, Program Pencegahan (X1)memiliki pengaruh negatif dan signifikan yang tertinggi atau yang palingberpengaruh terhadap Produktivitas Pegawai (Y), hal ini ditunjukkan dengan nilai ttest= 1,887 dan nilai signifikansi sebesar 0,82 yang lebih kecil dibandingkan tarafsignifikansi (0,05). Kemudian Pengaruh Kebijakan Perusahaan (X2) memilikipengaruh positif dan signifikan terhadap Produktivitas Pegawai (Y), hal iniditunjukkan dengan nilai ttest = 7,308 dan nilai signifikansi sebesar 0,000 yang lebihkecil dibandingkan taraf signifikansi (0,05). Hasil uji dalam penelitian inimenunjukkan variabel Program Pencegahan (X1) dan Kebijakan Perusahaan (X2)berpengaruh positif dan signifikan terhadap Produktivitas Pegawai (Y). Artinyasemakin bagus program pencegahan dan kebijakan perusahaan yang dibuat makaproduktivitas pegawai semakin meningkat atau semakin bagus 
STUDI KELAYAKAN PROGRAM CICILAN E-WALLETSHOPEE PAYLATER DAN DAMPAKNYA TERHADAP GAYAHIDUP HEDONISME PADA GENERASI Z Ni Ketut Murdani; I Kadek Widhiantara; I Putu Deva Putra Armedio
Jurnal Ilmiah Satyagraha Vol. 7 No. 1 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

 Shopee Paylater ini ditujukan untuk memenuhi kebutuhan setiap linimasyarakat terutama pada Generasi Z yang serba online yang dirasa cepat daninstan. Kemudahan dalam pengajuan serta pengaplikasian Shopee Paylatermembuat Generasi Z mengubah gaya hidupnya yang dulunya takut berhutang kinimenjadi pengguna setia layanan ini. Dengan adanya fitur Shopee paylater jadisemakin membuat niat belanja Generasi Z Indonesia semakin besar karenasistemnya bisa bayar belakangan jadi sifat hedonisme pun juga bisa denganmudah menyebar kemana mana karena Generasi Z terlalu konsumtif.Jenis penelitian ini menggunakan metode analisis deskriptif kualitatifdengan riset naratif dan penelitian ini berlokasi di Denpasar. Kriteria sampel yangakan digunakan dalam penelitian ini adalah Generasi Z pengguna ShopeePayLater di Denpasar dengan metode pengumpulan data yaitu wawancara,observasi, dokumentasi. Adapun analisis kelayakan menggunakan analisis nonkeuangan dengan analisis aspek pemasaran, aspek ekonomi dan anilisis SWOT.Hasil penelitian ini Shopee Paylater ini sangat disukai oleh Generasi Zkarena metode pembayaran yang praktis dan cepat, syarat dan proses pengajuanyang mudah sangat menjanjikan dan juga bunga yang ditetapkan cukup rendah.Strategi yang dipakai adalah SO (Strenght Opportunity) yaitu memanfaatkankekuatan dan peluang dengan cara memperbesar kekuatan yang ada sepertiMemperluas pemasaran pada Generasi Z melalui promosi lewat media sosial.Saran dari peneliti kepada Generasi Z wajib lebih berhati hati dalammenggunakan Shopee Paylater agar tidak terjebak dalam utang atau masalahkeuangan lainnya karena bisa mengarah pada pengeluaran yang tidak terkontroldan berpotensi merusak keuangan pribadi mereka lalu menjadi hedonisme. 
PENGARUH SOSIAL MEDIA MARKETING, LOKASI DANHARGA TERHADAP MINAT BELIKONSUMEN PADA BADAN USAHAMILIK DESA CANGGU Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol. 7 No. 2 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

 Minat beli konsumen merupakan perilaku konsumen mempunyai keinginan dalammemilih, menggunakan, suatu produk yang di tawarkan yang dipengaruhi olehfaktor. Penelitian ini bertujuan untuk mengetahui pengaruh social mediamarketing, lokasi dan harga terhadap minat beli. Penelitian dilakukan padaBadan Usaha Milik Desa (BUMDes) Canggu dengan jumlah populasi dalampenelitian ini adalah seluruh konsumen pada tahun 2021 sebanyak 1.071 orang.Jumlah sampel ditentukan dengan teknik sampling accidental. Metodepengumpulan data dilakukan dengan menyebarkan kuesioner kepada 91responden. Teknik analisis data yang digunakan adalah teknik analisis regresilinier berganda dengan program SPSS 25 For Windows. Berdasarkan hasilanalisis menjelaskan bahwa social media marketing berpengaruh positif dansignifikan terhadap minat beli pada Badan Usaha Milik Desa (BUMDes) Canggu,artinya semakin meningkatnya social media marketing maka minat beli padaBadan Usaha Milik Desa (BUMDes) Canggu akan semakin meningkat. Lokasiberpengaruh positif dan signifikan terhadap minat beli pada Badan Usaha MilikDesa (BUMDes) Canggu, artinya semakin baik lokasi Badan Usaha Milik Desa(BUMDes) Canggu maka minat beli akan semakin meningkat. Hargaberpengaruh negatif dan tidak signifikan terhadap minat beli pada Badan UsahaMilik Desa (BUMDes) Canggu, artinya semakin baik kebijakan harga, maka tidakberpengaruh terhadap minat beli konsumen pada Badan Usaha Milik Desa(BUMDes) Canggu 
Co-Authors Agustina Nae Taek Akbar Michael Arifin I Dewa Nyoman Usadha I Gede Putu Wardana Putra I Kadek Widhiantara I Ketut Merta I Nyoman Wahyu Widiana I Nyoman Wahyu Widiana, I Nyoman Wahyu I Putu Agus Sandiyasa I Putu Deva Putra Armedio Kadek Kreniawati Kadek Pradnya Prayoga Ni Kadek Anggi Dwi Arnita Ni Kadek Ariani Ni Luh Ketut Ayu Sudha Sucandrawati Ni Luh Putu Sucandrawati Ni Made Juliyanti Ni Made Mega Sriwahyuni Ni Pande Kadek Candraningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Andini Desyanti Laksmi Ni Wayan Ardani Ni Wayan Ari Sudiartini Sari, Luh Kompiang Wayan Ardani