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All Journal Jurnal Intelek Dan Cendikiawan Nusantara
Sachin Vedpathak
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BLOCKCHAIN TECHNOLOGY TRANSFORMATION IN THE E-COMMERCE MARKETING STRATEGY OF SMeS Halek Mu'min; Sachin Vedpathak
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 2 (2025): APRIL - MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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This research aims to identify the influence of blockchain technology transformation in the e-commerce marketing strategy of MSMEs in Bengkulu City. Blockchain has transformed e-commerce by improving transaction security, operational transparency, and efficiency. This technology builds consumer trust and increases customer loyalty. The decentralized characteristics of blockchain create a more open digital marketplace, reducing dependence on traditional intermediaries. This research uses quantitative methodology with a survey technique to collect data from SMEs in Bengkulu City. The implementation of blockchain in e-commerce not only improves security and transparency but also strengthens consumer relationships and builds an innovative and secure brand image. This study highlights the importance of risk transparency in increasing consumer trust and the effectiveness of marketing strategies
RESOURCE-BASED STRATEGIC MANAGEMENT IN DIGITAL MARKETPLACES: CHALLENGES AND E-COMMERCE STRATEGIES OF INDONESIAN MSMES Halek Mu'min; Sachin Vedpathak
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 2 (2025): APRIL - MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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This study investigates the challenges and strategic management approaches of digital Micro, Small, and Medium Enterprises (MSMEs) operating in Indonesia's e-commerce ecosystem through the theoretical lens of the Resource-Based View (RBV). Employing a qualitative multiple case study methodology, we examine how internal resource configurations influence competitive positioning and strategic efficacy. Our findings reveal that while MSMEs effectively leverage indigenous market knowledge and entrepreneurial flexibility, significant deficiencies in financial capital, advanced digital competencies, and technological infrastructure impede their ability to develop valuable, rare, inimitable, and non-substitutable (VRIN) resources critical for sustained competitive advantage. Strategic responses are predominantly characterized by reactive resource allocation, organic capability building, and incremental technology adoption. The study identifies a clear mediating relationship between resource endowments and strategic effectiveness, demonstrating that performance outcomes are strongly contingent upon the alignment between internal capabilities and e-commerce strategies. This research contributes to RBV theory by illuminating its application in digitally transforming emerging economies and provides empirical insights to inform policy interventions and managerial practice in the Indonesian digital MSME sector.
Co-Authors Halek Mu'min