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Setianingsih, Setia
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Transformasi Pemasaran UMKM dengan Digital Marketing: Solusi Pemasaran di Era Modern di Kecamatan Bojongsari Setianingsih, Setia; Hakim, Dzaki Taufiqul; Hardila, Ika; Nurrizqi, Siti Aisyah; Putra, Topan ade; Holiawati; Ruhiyat, Endang
Abdimisi Vol. 6 No. 2 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v6i2.48890

Abstract

Kegiatan ini bertujuan untuk mengembangkan Program Kreativitas Mahasiswa (PKM) dengan tema Peningkatan Kapasitas UMKM Melalui Inovasi Pembukuan Sederhana: Solusi Penguatan Keuangan Usaha Mikro di Era Digital. UMKM merupakan sektor dominan dalam perekonomian Indonesia, namun masih menghadapi tantangan besar dalam pengelolaan keuangan, khususnya pada aspek pencatatan yang sistematis dan terdokumentasi. Banyak pelaku UMKM belum memiliki pemahaman dan keterampilan dasar dalam pembukuan, yang berdampak pada terbatasnya akses permodalan dan rendahnya profesionalitas usaha. Kegiatan pengabdian ini bertujuan memberikan pelatihan dan pendampingan pencatatan keuangan sederhana, baik manual maupun digital, kepada pelaku UMKM dan individu masyarakat. Metode kegiatan meliputi penyuluhan, pelatihan interaktif, serta simulasi pembuatan laporan keuangan dasar menggunakan media sederhana seperti buku kas, Excel, dan aplikasi seperti BukuWarung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pentingnya pencatatan keuangan, keterampilan dalam menggunakan alat pembukuan, serta kesadaran untuk memisahkan keuangan pribadi dan usaha. Inovasi pembukuan sederhana terbukti menjadi solusi strategis bagi UMKM dalam meningkatkan transparansi, akuntabilitas, dan daya saing usaha mereka di tengah tantangan digitalisasi ekonomi. Kata Kunci: UMKM; pembukuan sederhana; literasi keuangan; digitalisasi;
Pelatihan Pencatatan Keuangan Sederhana Melalui Aplikasi Akuntansi Bersama Mitra Eskabeh Pamulang Setianingsih, Setia; Muanifah, Suciati; Finatariani, Endah
Abdimisi Vol. 7 No. 1 (2025): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v7i1.53792

Abstract

Community service is one of the manifestations of the Tri Dharma of Higher Education that bridges community needs with academic competencies. Pamulang University, through the Accounting Study Program, in collaboration with Mitra Eskabeh Pamulang, carried out an assistance program for Micro, Small, and Medium Enterprises (MSMEs) in Bambu Apus, Pamulang. The main problems faced by the partners were limited understanding of accounting, the absence of separation between business and personal finances, minimal transaction recording, and a lack of knowledge regarding the Break Even Point (BEP) as a basis for profit planning.The program was conducted on April 24–26, 2025, using lectures, discussions, practical sessions, and sharing sessions. The materials included the preparation of simple financial statements, cash flow recording, cost of production calculation, and BEP training. Monitoring and evaluation were carried out through online mentoring to ensure continuous consultation.The results showed significant improvement. Participants began to understand the function of financial statements as a basis for decision-making, separate business and personal assets, and prepare simple financial records. BEP training provided positive impacts, enabling participants to determine the break-even point, plan sales targets, and set selling prices more rationally. Beyond technical skills, the activity also fostered awareness of the importance of systematic financial recording and the use of digital applications to support business management.  Keywords: MSMEs, Community Service, Accounting, Break Even Point
Co-Authors Finatariani, Endah Hakim, Dzaki Taufiqul Hardila, Ika Holiawati Muanifah, Suciati Nurrizqi, Siti Aisyah Putra, Topan ade Ruhiyat, Endang