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All Journal Journal of Economic, Bussines and Accounting (COSTING) IIJSE
Nst, Salman
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Economics, Econometrics & Finance

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Determination Model of Housing Purchase Decision with Sharia System without Bank Sihotang, Mutiah Khaira; Hasanah, Uswah; Nst, Salman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3953

Abstract

Housing is a primary need that must be fulfilled. The choice of a comfortable place to live is a dream for every family. Seeing this fact, developers are trying to meet the needs of the community in various ways. Currently, Islamic housing is one of the potential businesses due to the high demand for this. The high demand for Islamic housing shows that people's financial literacy is getting better. The community seriously wants to stay away from usury practices including home ownership. This study aims to determine the determination of non-bank Islamic housing purchase decisions. The dependent variable used in this study is price. Residential environment, religiosity, and housing quality. The sampling method used is the saturated sample method or total sampling, namely, all populations are sampled. The number of samples in this study was 112 people. In this study, multiple linear regression tests were carried out. Before performing multiple regression, classical assumption tests and data quality tests were first carried out. All test stages and data analysis were carried out with the help of SPSS. The results of this study state that the variables of housing environment, religion, and housing quality have a significant effect on purchasing decisions for housing with a non-bank Islamic system. While the price variable has no significant effect on the decision to purchase housing with a non-bank sharia system. This can be seen from the t test with a significance value > 0.05. Future research is expected to be able to expand the range of variables and make research even better because the demand for sharia housing without banks is increasing.
PENGARUH TINGKAT KEPERCAYAAN, LITERASI KEUANGAN SYARIAH, SOSIAL MEDIA, DAN INFLUENCE MARKETING TERHADAP MINAT NASABAH DALAM MENGGUNAKAN PRODUK BANK WAKAF MIKRO DI MAWARIDUSSALAM BATANG KUIS Sephira Salsah Bilah; Nst, Salman
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1tzah289

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tingkat kepercayaan, literasi keuangan syariah, sosial media, dan influence marketing terhadap minat nasabah dalam menggunakan produk Bank Wakaf Mikro di Mawaridussalam Batang Kuis. Metode yang digunakan adalah survei dengan mengedarkan kuesioner kepada 63 responden nasabah yang terdaftar di Bank Wakaf Mikro. Hasil penelitian menunjukkan bahwa tingkat kepercayaan nasabah memiliki pengaruh yang signifikan terhadap minat nasabah, diikuti oleh literasi keuangan syariah yang juga memberikan dampak positif meskipun lebih kecil. Sosial media terbukti menjadi faktor yang paling dominan dalam meningkatkan minat nasabah, dengan 85% responden mengaku pertama kali mengetahui produk melalui platform digital. Sebaliknya, influence marketing menunjukkan pengaruh negatif terhadap minat nasabah, yang menunjukkan bahwa strategi pemasaran melalui influencer tidak efektif dalam konteks Bank Wakaf Mikro. Pembahasan ini menyimpulkan bahwa Bank Wakaf Mikro perlu memperkuat strategi pemasaran dengan meningkatkan kepercayaan nasabah, edukasi mengenai keuangan syariah, dan optimalisasi sosial media, serta mengevaluasi penggunaan influence marketing.
Co-Authors Sephira Salsah Bilah Sihotang, Mutiah Khaira Uswah Hasanah