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All Journal Jurnal Riset Pendidikan Ekonomi Al-Khidmah Jurnal Pengabdian Masyarakat IIJSE
Kartika Pertiwi, Tri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Green Brand Image Awareness and Environmental Awareness on Purchasing Decisions by Controlling the Behavior of Potential Consumers of the Body Shop Mojokerto Baiqun Isbahi, Muhammad; Kartika Pertiwi, Tri; Purwanto, Sugeng
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4455

Abstract

The purpose of this study is to investigate the role of environmental knowledge and green brand image awareness in motivating green product purchasing decisions. The purpose of this study is to ascertain the impact of environmental knowledge and green brand image awareness on purchase decisions, both directly and indirectly via behavioral control. The population in this study is 220 potential The Body Shop Mojokerto customers, with the sample used being the younger generation in Mojokerto who are familiar with The Body Shop and are potential customers. The sample in this study falls under the purposive sampling category, with a total sample size of 120 respondents. The descriptive analysis and Partial Least Square (PLS) methods were utilized, with the SmartPLS version 3.0 software application. The study's findings indicate that environmental awareness is vital for improving purchase decisions, as well as the findings of an indirect association via behavioral control. According to these findings, behavioral control is referred to as mediation. Furthermore, understanding of the green brand image is crucial, as it is capable of encouraging positive behavioral control, which can impact purchase decisions.
Peningkatan Kompetensi Wakil Ketua Bidang Anggota Koperasi Kelurahan Merah Putih Kota Surabaya Dalam Kegiatan Sosialisasi dan Bimbingan Teknis Anindya Novianingtyas, Tyara; Kartika Pertiwi, Tri
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5135

Abstract

The establishment of 153 Red and White Subdistrict Cooperatives in the city of Surabaya in response to Presidential Instruction No. 29 of 2025 faced the main challenge of a lack of understanding and preparedness among administrators, particularly deputy chairpersons for membership, due to the rapid and sudden nature of the process. Socialization and technical guidance activities were carried out in stages from November 3 to 12, 2025, at the Siola Convention Hall, Surabaya, involving deputy chairpersons for membership from all Red and White Subdistrict Cooperatives using lectures, discussions, pre-tests, and post-tests consisting of 20 questions. The results showed a significant increase from an average pre-test score of 81.94 to a post-test score of 92.55 (an increase of 12.96%), proving the effectiveness of the training in strengthening knowledge about the duties, regulations, and management of cooperatives. This intervention addressed the information gap, increased member participation, and supported the economic independence of the village. Overall, the training became a sustainable foundation for the Red and White Subdistrict Cooperatives to realize inclusive economic growth in line with the national vision, with recommendations for further training for other administrators.
Determinan Kinerja Keuangan Perusahaan: Pengaruh Proporsi Direksi Wanita, Proporsi Komisaris Wanita, Ukuran Direksi, dan Likuiditas pada Perusahaan Indeks IDX30 Periode 2020–2024 Putra Handoko, Refael; Kartika Pertiwi, Tri
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.14050

Abstract

The intensifying business competition requires companies to continuously improve their financial performance for the company to continue make business. Studies has found new strategies in the execution of strong corporate governance practices, particularly regarding the composition of the board of directors and liquidity oversight. However, awareness of the potential of women’s leadership in Indonesia remains relatively limited, resulting in suboptimal findings, thereby underscoring the importance of further academic research. Therefore, this research purpose is to examine the impact of the proportion of female directors and commissioners, board size, and liquidity on company profitabily performance—proxied by ROA and ROE—using regression analysis. The data derived from list of business in the IDX30 index during the 2020–2024 period. The findings indicate that the proportion of female directors has a positive effect on ROA and ROE. Conversely, the proportion of female commissioners does not show a significant effect on ROA but has a positive effect on ROE. Board size shows a negative relationship with ROA and ROE, while liquidity does not have an impact on either of these performance metrics. These results underscore the important role of board composition in shaping corporate performance.
Co-Authors Anindya Novianingtyas, Tyara Baiqun Isbahi, Muhammad Putra Handoko, Refael Sugeng Purwanto