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All Journal Management Studies and Entrepreneurship Journal (MSEJ) IIJSE
Metyasari, Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Financial Performance Analysis of PT. Tjiwi Kimia Tbk. and PT. Indah Kiat Pulp & Paper Tbk. Ramadhan, Yanuar; Fauzan, Alfian Kurnia; Rosianwar, Ajeng Kusuma; Metyasari, Dewi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5354

Abstract

This research was prepared to obtain an analysis and compare the financial performance of two large issuing companies in the pulp and paper industry, namely PT. Tjiwi Kimia Tbk. and PT. Indah Kiat Pulp & Paper Tbk. by using the 2022 and 2023 financial reports as a data source. The method used is financial ratio analysis which includes liquidity, solvency, and profitability ratios. Based on the results of an in-depth study, it can be stated that PT. Indah Kiat Pulp & Paper Tbk. has better performance in terms of liquidity with a current ratio of 2.65 in 2023, compared to PT. Tjiwi Kimia which has a current ratio of 1.24. However, in terms of solvency, PT. Tjiwi Kimia has a lower debt-to-equity ratio (DER), namely 0.51 times compared to PT Indah Kiat of 0.69 times, indicating that PT Tjiwi Kimia's financial risk is relatively smaller. In terms of profitability, both companies are seen to have proven positive performance. PT Indah Kiat's net profit margin in 2023 will be 11% with an ROE of 14.6%, while PT Tjiwi Kimia posted a net profit margin of 8.7% with an ROE of 13.6%. However, both PT Indah Kiat and PT Tjiwi Kimia still need to improve operational efficiency and manage financial risks prudently, especially regarding debt management.
Analisis Peran Segmenting, Targeting, Positioning (STP) dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign pada Aplikasi Perpustakaan Digital Let’s Read Metyasari, Dewi; Abadi, Ferryal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10068

Abstract

Penelitian ini mengkaji implementasi strategi marketing STP (Segmenting, Targeting, Positioning) dalam konteks program Literasi Digital serta pengaruhnya terhadap efektivitas Awareness Campaign dengan dimoderasi oleh User Engagement pada aplikasi perpustakaan digital Let’s Read. Pendekatan kuantitatif digunakan dengan teknik PLS-SEM (Partial Least Square-Structural Equation Modeling) untuk menganalisis data dari 245 responden yang dipilih melalui purposive sampling, dengan karakteristik audiense yang sudah membaca, pernah membaca, atau mengenal/mengetahui Let’s Read. Data dikumpulkan melalui angket berisi 49 item pernyataan yang mengukur variabel STP, Literasi Digital, Awareness Campaign, dan User Engagement. Hasil analisis menunjukkan bahwa peningkatan Literasi Digital sangat dipengaruhi oleh penerapan strategi STP yang tepat, relevan, dan konsisten. STP terbukti memperkuat efektivitas Awareness Campaign, yang menjadikan platform digital Let’s Read lebih mampu menjangkau dan meningkatkan kesadaran audiens. Temuan ini menegaskan bahwa strategi STP, meskipun lazim diterapkan di sektor komersial bisnis berorientasi profit, juga dapat diadaptasi secara efektif dalam konteks non-profit. Segmenting yang akurat, penargetan yang tepat sasaran, dan Positioning yang kuat menjadi kunci keberhasilan dalam mendukung Literasi Digital dan memperkuat Awareness Campaign. Penelitian ini memberikan kontribusi teoretis dan praktis untuk memperluas penerapan STP pada kampanye Literasi Digital.
Co-Authors Abadi, Ferryal Fauzan, Alfian Kurnia Rosianwar, Ajeng Kusuma Yanuar Ramadhan