Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Samarra, Ghaida Zahra
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Purchasing Behavior Patterns Analysis and Knowledge of Multivitamin Consumer Samarra, Ghaida Zahra; Rifin, Amzul; Suprehatin, Suprehatin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5428

Abstract

The research aims to analyze behavioral patterns and experiences of purchasing multivitamins after the COVID-19 pandemic and analyze the level of consumer knowledge regarding multivitamins. The research results show that there has been a decrease in the consumption and purchase of multivitamins after the Covid-19 pandemic. However, respondents are still accustomed to taking multivitamins from the last year until now. Many respondents buy multivitamins through pharmacies and e-commerce. Sources of information about multivitamins are mostly obtained from professionals and friends/relatives. Instagram and TikTok are social media that are sources of information search. The availability of information and packaging labels was considered by respondents to be very important when purchasing multivitamins. Most respondents trust and are satisfied with the multivitamins they have purchased and intend to purchase again. The level of knowledge of respondents regarding multivitamins is good. It needs to be explained that multivitamins are not a type of medicine that can cure disease and cannot be consumed long-term.
Co-Authors Amzul Rifin Suprehatin Suprehatin