Article Per Year (5 Year)
p-Index From 2020 - 2025
2.223
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Forum Agribisnis Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Suprehatin
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Factors Influencing Ready-To-Eat Meal Consumer’s Intention To Use Food Delivery Apps During The Covid-19 Pandemic Putri, Aisya Nadya; Rita Nurmalina; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.1

Abstract

Food delivery apps (FDA) are one of the most popular types of online marketing media, providing convenience for consumers to order ready-to-eat meals. The possibility of using and ordering food through FDA has also increased with the rise of Covid-19 cases as people practice social-distancing as a form of subjective norm. This study aims to analyze factors influencing consumers’ intention to use FDA during the pandemic. The primary data from online survey of 327 greater Jakarta residents who previously have or have not used FDA was analyzed using structural equation modelling. Factors significantly related to intention of the theory of reasoned action (TRA), technology acceptance model (TAM), trustworthiness, and perceived risk integration were subjective norm, perceived risk, and attitude, while other variables with significant direct effects were: (1) subjective norm and perceived risk towards attitude and (2) perceived ease of use towards attitude, perceived usefulness, and trustworthiness. Attitude were found moderating the relationship between subjective norms, perceived ease of use, and perceived risk with intention. TRA as a constituent theory was found to be the best at describing purchasing intention through FDA. Managerial implications for third-party FDA and partner restaurants were formulated from these findings. Keywords: consumer intention, food delivery apps, technology acceptance model (TAM), theory of reasoned action (TRA), ready-to-eat meal marketing
Solusi Kebijakan untuk Menangani Penurunan Volume Bahan Baku Industri Crumb Rubber Indonesia Hermanto Siregar; Tanti Novianti; Amzul Rifin; Suprehatin
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 2 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.5.2.593-597

Abstract

Solusi kebijakan mengatasi penurunan harga karet alam dan volume bahan baku industri crumb rubber yang dapat menopang keberlanjutan industri perkaretan nasional mencakup kebijakan perdagangan jangka pendek dan panjang serta kebijakan komplemen lainnya. Kebijakan perdagangan jangka pendek mencakup perencanaan pemasaran luar negeri dan publikasi secara sistematis informasi (data) karet alam Indonesia. Kebijakan perdagangan jangka panjang meliputi hilirisasi sekaligus penganeka-ragaman dan pengembangan pasar ekspor, kebijakan auction untuk karet alam dalam negeri di bursa berjangka, dan perbaikan kebijakan regional lingkup ASEAN. Kebijakan komplemen lainnya berupa komitmen kebijakan pertimbangan nilai ekonomi hijau komoditas karet dan carbon trading (green economic) serta pengembangan komoditas secara berkesinambungan.
The Effect of Entrepreneurship on Salt Business Performance in Jeneponto District, South Sulawesi Aswar; Burhanuddin; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.87

Abstract

Salt is one of the strategic commodities as a component of human nourishment and raw material for sustainable industries. Like other agriculture and food business, developing entrepreneurial skills and behavior among salt producers is very important. This study aims to describe the characteristics of salt producers and examine the effects of entrepreneurial behavior on salt business performance. This study used a primary data of 120 salt producers in Jeneponto regency. The data were analyzed using Microsoft Excel and Partial Least Square-Structural Equation Model (PLS-SEM). The results showed that salt farmers in Jeneponto Regency had entrepreneurial characteristics seen from their experience and motivation in doing business. Entrepreneurial behavior had a positive and significant effect on the performance of the salt business. In addition, individual characteristics also have a positive and significant effect on entrepreneurial behavior, but the environment has no significant effect on salt entrepreneurial behavior in Jeneponto Regency. This study implies that improving entrepreneurial behavior of salt produces in Jeneponto Regency will increase their salt business performance. Keywords: business performance, entrepreneurial behavior, PLS-SEM, salt
Can adoption of chemical pesticide-free farming practices benefit to farmers? An empirical study in shallot production in Central Java, Indonesia Tinaprilla, Netti; Utami, Anisa Dwi; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.175

Abstract

This study aims to provide empirical evidence in the shallot production in Indonesia, what drives farmers to adopt chemical pesticide-free production as sustainable agricultural practices and its impacts on farmers’ income. By using national agricultural survey in 2014, this study employed logit regression and regression analysis to estimate the determinants and impacts of adoption of chemical pesticide-free farming practices among shallot farmers in Central Java. The results of a logit regression model showed that level of education, type of land ownership, participation in farmers group, source of fund, certified seed cost, and cost production were significantly associated with decisions to adopt chemical pesticide-free farming practices. The results of a regression model showed that farmers who adopted chemical pesticide-free farming practices had higher income. Aside the chemical pesticide-free adoption factor, the results showed that farmers’ income from shallot farming were influenced by level of education, harvested area, type of land ownership, cooperative membership, access to credit, access to extension services, and cost of certified seed. Future research may consider the different level of usage of non-chemical inputs among shallot farmers as the adoption is a process and dynamic, taking into account both other potential determinants of adoption and other potential factors affecting farm profitability, and focusing on shallot traders, wholesalers, retailers, and consumers. Keywords: agricultural production, famers income, pesticide-free, shallot, sustainable agricultural practice
Consumer Preference and Willingness To Pay For Local Orange of Rimau Gerga Lebong Putri, Rani Revina; Nurmalina, Rita; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.226

Abstract

The increasing demand and consumption of oranges have led many local governments to participate in developing superior local orange varieties that are acceptable to consumers, such as the local orange variety called "rimau gerga lebong" from Bengkulu Province. This study aims to analyze consumers' preferences and willingness to pay for rimau gerga lebong oranges. Primary data for the study were collected through an online survey of 200 respondents who have purchased and consumed oranges in Bengkulu, Sumatera Selatan, and Jambi regions. The survey was conducted from April to May 2022. The data were analyzed using a discrete choice experiment (DCE) and willingness to pay (WTP) analysis. Four attributes were considered in the DCE and WTP analyses: taste, water content, freshness, and price. The results indicate that consumers prefer gerga oranges due to their fresh, high water content, and sweet taste attributes. Furthermore, consumers are willing to pay a higher price, with a maximum additional price of Rp. 936.08/kg for fresh oranges, Rp. 497.59/kg for juicy oranges, and Rp. 307.89/kg for sweet oranges. Improving the quality of orange attributes according to consumer needs can lead to increased profits. The findings of this study provide valuable insights for breeders and marketers to ensure that orange quality aligns with the needs and desires of consumers. Based on these findings, several managerial implications can be formulated to enhance and maintain orange attributes. Keywords: discrete choice experiment, orange attributes, preference, utilty product, willingness to pay
Purchasing Behavior and Its Determinants Toward Chicken Eggs in Different Consumer Segments: Evidence From Indonesian Millennial and Z Generations Kartika, Emeralda Tria; Suprehatin; Asnawi, Yudha Heryawan
Jurnal Manajemen & Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.174

Abstract

As the demand for chicken eggs continues to increase, currently Indonesian consumers also have many choices in the decision to purchase good quality eggs in the context of type, quality and place of purchase of eggs. The diverse quality of egg products in the market shows that the Indonesian egg market is increasingly segmented. This research aims to analyze the purchasing behavior of chicken eggs and the factors influencing purchasing decisions in the millennial and Z generations as Indonesia's largest consumer segments. This research used primary data from both online and offline surveys of 365 respondents in Greater Jakarta. Data were analyzed using descriptive statistics and partial least squares-structural equation modeling. The results showed that the millennial generation tends to purchase eggs more in a month and consider nutritional value, while the Z generation tends to be price oriented. The results also showed that price, purchase location and consumer knowledge significantly positively affected egg purchase decision for both the millennial and Z consumer segments. In addition, millennial consumers also consider product qualities and lifestyle in their chicken egg purchase decision. A better understanding of consumer behaviour for chicken eggs among different segments is vital for marketers to efficiently meet the expected and dynamic consumer demand. Keywords: chicken eggs, consumer segment, millennial generation, purchasing decisions, Z generation
Understanding Heterogeneity in Contract Farming Among Indonesian Sugarcane Farmers Hakim, Rizqi Imaduddin; Suprehatin; Rifin, Amzul
Jurnal Manajemen & Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.109

Abstract

The transformation of the agricultural value chain on the production side is illustrated by the increased engagement of small-scale farmers facilitated by agribusiness firms through contract farming agreements. It is believed that the varied ramifications of contract farming are influenced not solely by contextual and implementation disparities but also by variations in the attributes of participating farmers. The dataset utilized in this investigation was sourced from the 2014 Indonesian Household Plantation Survey, comprising information from 8816 sugarcane farmers. Principal component analysis and cluster analysis were employed to categorize sugarcane farmers statistically and scrutinize the structure of sugarcane contract farming in Indonesia. Findings unveiled four distinct clusters of sugarcane farmers with discernible and significant dissimilarities in attributes. Contract farming is predominantly characterized by adult farmers with moderately sized self-owned land managed intensively and relatively favorable institutional access. Conversely, non-contract farming consists of adult farmers with small self-owned land working non-intensively and having limited institutional access. Keywords: cluster analysis, contract farming, principal component analysis, sugarcane
Selected Sustainability Indicators and Performance Rankings at The Herbal Medicine Company Triana, Masrifah; Rifin, Amzul; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 21 No. 2 (2024): JMA Vol. 21 No. 2, July 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.2.185

Abstract

Background: Sustainability means not only the sustainable use of natural resources but also core values in the areas of human rights (HAM), employment, and inclusive business. Supply chain management performance assessment has a direct influence on sustainability performance. Compliance, monitoring, and auditing have a direct influence on improving performance, minimizing risk, and selecting suppliers to achieve Sustainable Supply Chain Management (SSCM). The research was carried out at the herbal medicine company PT. Sido Muncul Herbal Medicine and Pharmaceutical Industry Tbk.Purpose: This research aims to select indicators, determine priorities for sustainability aspects, and select alternative SSCM performance measuresDesign/methodology/approach: the Analytical Hierarchy Process (AHP) method.Findings/Result: The top priority sustainability indicators for each sustainability aspect are net profit, employee training and development, occupational safety and health management systems, partnerships, environmental management systems, ISO 14001 certification, and certified quality management and food safety. By knowing the main indicators and priority aspects of sustainability; a manager can implement relevant and profitable SSCM activities and manage trade-offs between conflicting objectives by ensuring that profitability, environmental sustainability, and social sustainability of society can be implemented effectively, efficiently, and sustainably.Conclusion: As a result, it can be concluded that the implementation of sustainability aspects in SIDO requires models, processes, and practices adapted to planning, production, and control. Sustainability practices are no longer considered complementary but standard business activities, so they need to be integrated. The wider the integration of sustainability into the company's business, the wider the level of integration across the enterprise's operations.Originality/value (State of the art): SCM is a field that is concerned with sustainability performance related to its activities in generating pollution, waste, and environmental footprint. Although there is an increasing conceptual development of SCM practices and has received much attention, previous research has only focused on selecting priority SSCM practices that are most relevant to improving SSCM performance and has not linked sustainability to supply chain drivers and alternative performance measures to improve sustainability performance. In this research was conducted identifying successful supply chain practices in the context of the large corporate culture, has been listed on the Jakarta Stock Exchange, has gone global, and its products are widely used by the public, compliance with government regulations, and international standards by expanding aspects of social sustainability to K3, human resources, community, and product integrity which were not found in previous studies. Keywords: Analytical Hierarchy Process, corporate sustainability indicators, sustainability practices, performance measurements, PT. Sido Muncul Tbk
Determinants of Consumer Willingness to Pay for Organic Mustard: Evidence from a Consumer Survey in Surabaya Sholihah, Nadya Ash; Suprehatin; Muflikh, Yanti Nuraeni
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.31

Abstract

Currently, the Indonesian market for organic products is concentrated mainly in big cities such as Jakarta and Surabaya. This is a response to the rising interest of urban consumers in organic products including fresh vegetables. This study aims to examine consumers' willingness to pay (WTP) for organic mustard greens and relevant factors affecting consumers' WTP. The study used primary data from a 150-modern market consumer survey conducted in Surabaya during Mei-June 2023. The data were analyzed using a discrete choice experiment and logit regression model. The results showed that consumers were willing to pay a premium price ranging up to  Rp2393.2, Rp3517 and Rp5622.6 per bundle of better-quality of organic mustard greens based on fresh smooth green leaves, branded organic, and lebelled organic attributes, respectively. The results also showed that factors such as age, level of education, and family income significantly influence consumer’s WTP. The findings provide useful information to both policymakers to assist in designing policies for the promotion of organic vegetable production and marketing and organic vegetable business to formulate marketing strategies.
Revitalisasi Kelembagaan menuju Transformasi Sistem Perbenihan Padi yang Berkelanjutan Suprehatin; Ulpah, Amalia; Setiawan, Catur; Putri, Tursina Andita; Hakim, Rizqi Imaduddin; Rangganis, Syafira Aulia
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 7 No. 1 (2025): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0701.1133-1140

Abstract

Penggunaan benih padi berkualitas mendorong peningkatan produktivitas padi dan stabilitas pangan sehinggadapat mewujudkan ketahanan pangan nasional. Meskipun demikian, sistem perbenihan padi di Indonesiamasih menghadapi tantangan serius termasuk subsistem kelembagaan. Oleh karena itu penting dilakukanrevitalisasi kelembagaan dalam sistem perbenihan yang mencakup (1) reposisi kembali peran KementerianPertanian dalam menjamin ketersediaan benih sumber, (2) penguatan balai benih tingkat provinsi dankabupaten, (3) penguatan balai pengawasan dan sertifikasi benih, (4) penguatan produsen benih termasukpadi lokal, (5) transformasi BUMN perbenihan padi, (6) pengembangan sistem perbenihan berbasismasyarakat, dan (7) digitalisasi data perbenihan. Tujuh rekomendasi revitalisasi kelembagaan perbenihan paditersebut diharapkan dapat meningkatkan efisiensi dan efektivitas dalam proses produksi, distribusi, danpengawasan benih sehingga dapat mentransformasi sistem perbenihan padi yang berkelanjutan dan padaakhirnya dapat berkontribusi pada pencapaian ketahanan pangan di Indonesia.
Co-Authors Akzar, Rida Amalia Ulpah, Amalia Amzul Rifin Aswar Burhanuddin Catur Setiawan Hakim , Rizqi Imaduddin Hakim, Rizqi Imaduddin Harahap, Syahfitri Harianto Harianto Hermanto Siregar Hifziah, Hilyatul Kartika, Emeralda Tria Maharani, Mutiara Ria Despita Netti Tinaprilla Putri, Aisya Nadya Putri, Rani Revina Putri, Tursina Andita Rahadiarta, I Komang Pradnyananda S. Rita Nurmalina Sholihah, Nadya Ash Syafira Aulia Rangganis Tanti Novianti Triana, Masrifah Utami, Anisa Dwi Yanti Nuraeni Muflikh Yudha Heryawan Asnawi