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All Journal Journal of Trends Economics and Accounting Research
Novina Veronica
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Economics, Econometrics & Finance

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Analisis Pengaruh E- Wom Terhadap Keputusan Pembelian Mahasiswa/i dari Aplikasi Tiktok Shop Novina Veronica; Yuliana; Weny
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1026

Abstract

The aim of this research is to determine the influence of word of mouth promotion (E-WOM) on consumer purchasing decisions from the Tiktok Shop application. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all students of Cendana Polytechnic. Sampling was carried out on 100 research samples. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Word of Mouth Promotion partially has a positive and significant effect on consumer purchasing decisions at the TikTok Shop.
Co-Authors Weny Yuliana Yuliana