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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Margareta, Shella
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Pendampingan penggunaan fitur whatsapp business sebagai pendukung promosi penjualan UMKM di kabupaten Sidoarjo Margareta, Shella; Rochmaniah, Ainur
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21825

Abstract

Abstrak Beberapa Usaha Mikro Kecil Menengah (UMKM) yang menggunakan aplikasi WhatasApp Business sebagai alat komunikasi pemasaran pada produknya, namun banyak UMKM yang belum memahami cara menggunakan fitur-fitur pada WhatsApp Business, karena dengan berkembangnya teknologi kini banyak UMKM yang sudah menggunakan aplikasi WhatsApp Business. Unruk mengatasi permasalahan yang muncul di kalangan para memilik usaha mikro kecil menengan (UMKM), pada program pengabdian masyarakat ini menjelaskan beberapa pendekatan pelatihan WhatsApp Business, implementasi atau praktik pada fitur-fitur WhatsApp Business dan terakhir tahap evaluasi. Berdasarkan program pelatihan WhatsApp Business 110 IMKM lebih untuk memilih aplikasi WhatsApp Busines sebagai alat komunikasi bagi pelanggan. UMKM kini juga ingin memiliki jangkauan pemasaran yang luas dan bisa menjangkau sampai pelosok tanah air sekalipun. 1) Melalui pelatihan WhatsApp Business, UMKM kini dapat meningkatkan pemahaman dan kesuksesan pemasarannya serta ingin lebih dikenal masyarakat luas. 2) Dengan dukungan tersebut, UMKM yang sebelumnya tidak memiliki WhatsApp Business kini memiliki wadah untuk memasarkan produknya lebih luas. 3) Kini bagi peserta yang belum mengetahui atau memahami cara menggunakan fitur-fitur WhatsApp Business, setelah mengikuti pelatihan dapat memahami cara menggunakan fitur-fitur tersebut. Kata kunci: pelatihan; WhatsApp Business; UMKM; pemasaran  Abstract In community service, currently many Micro, Small and Medium Enterprises (MSMEs) use the WhatsApp Business application as a marketing communication tool for their products, but many MSMEs do not yet understand how to use the features on WhatsApp Business, because with the development of technology, many MSMEs are now using it. WhatsApp Business application. To overcome problems that arise among owners of micro, small and medium enterprises (MSMEs), this community service program explains several WhatsApp Business training approaches, implementation or practice of WhatsApp Business features and finally the evaluation stage. Based on the WhatsApp Business 110 training program, IMKM prefers to choose the WhatsApp Business application as a communication tool for customers. MSMEs now also want to have a wide marketing reach and be able to reach even remote corners of the country. 1) Through WhatsApp Business training, MSMEs can now increase their marketing understanding and success and want to be better known to the wider community. 2) With this support, MSMEs that previously did not have WhatsApp Business now have a platform to market their products more widely. 3) Now for participants who don't know or understand how to use WhatsApp Business features, after attending the training they can understand how to use these features. Keywords: training; WhatsApp Business; MSMEs; market
Co-Authors Rochmaniah, Ainur