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Social Media Adoption and Innovation on Culinary MSMEs Performance Through Competitive Advantages During COVID-19 Pertiwi, Ninda Annisa Mufida; Setiawan, Margono; Rahayu, Mintarti
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.301

Abstract

Background: During the COVID-19 pandemic, the business environment and competition for culinary MSMEs in Surabaya have been more active. Adopting social media is a crucial competitive instrument for Surabaya's MSMEs in the food industry to endure and adjust with the COVID-19 epidemic. Product innovation can also help the production of product value, which is essential to the performance of MSMEs. In order to be able to fully explain how the use of social media and innovation impacted the performance of culinary MSMEs in the city of Surabaya during the COVID-19 epidemic, a set of competitive advantage variables was chosen. Aim: Examining the effects that innovation and the use of social media may have on the Surabaya City culinary MSMEs' ability to compete. Method: Based on established culinary MSME sample criteria, researchers assessed the use of purposeful sampling. 120 respondents completed questionnaires for the purpose of gathering the study's primary data, which was then analyzed using the SEM-PLS analytic method and the Smart PLS 3.0 software. Findings: The adoption of social media by effective MSMEs can increase the competitive advantage of MSMEs so that from the competitive advantages possessed by MSMEs, it can result in the achievement of better MSME performance.
Pendampingan Pengelolaan Sampah Berbasis Ekonomi Sirkular Perspektif Maqāṣid al-Syarī‘ah pada Masyarakat Desa Hegarmanah, Jatinangor, Sumedang Gunawan, Moch. Hoerul; Cahyanti, Irni Sri; Yahdi, Mohammad; Pertiwi, Ninda Annisa Mufida; Aziz, Aghni Aulia; Ramadhan, M. Syafrie; Wahyuni, Neneng; Ayu, Naila Sri Sukma; Lestari, Nia Kurnia; Zulkepli, Muhammad Izzul Syahmi
khidmatan Vol 6 No 1 (2026): Khidmatan (dalam proses)
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/zpdfw031

Abstract

Waste management at the community level remains a multidimensional challenge affecting environmental quality, public health, and socio-economic welfare. This community service program aims to implement and analyze circular economy–based waste management integrated with the values of maqāṣid al-sharī‘ah at TPS Sauyunan Hegarmanah, Jatinangor District, Sumedang Regency. The program employed a Participatory Action Research (PAR) approach, actively involving waste management officers, local residents, environmental volunteers, and community leaders throughout all stages, including problem identification, action planning, implementation, observation, and collective reflection. The results indicate that the application of waste segregation, recycling, and reuse practices effectively reduced residual waste volume, increased the economic value of waste, and enhanced community participation and behavioral change. The integration of circular economy principles with the maqāṣid al-sharī‘ah framework strengthened the dimension of public benefit (maṣlaḥah), as reflected in the protection of life (ḥifẓ al-nafs) through a cleaner and healthier environment, the protection of wealth (ḥifẓ al-māl) through improved economic value and resource efficiency, and the protection of the environment (ḥifẓ al-bī’ah) through sustainable waste management practices. This program demonstrates that a community-based approach grounded in Islamic values is effective in promoting sustainable and socially meaningful waste management.