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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Interdisciplinary Social Studies
Babolian Hendijani, Roozbeh
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Improvement of Perceived Value of Apartment: Strategic Analysis Using IPA, SWOT, and AHP Ismail, Akhmad; Nathanael Andika, Ignatius; Rahman, Rahman; Babolian Hendijani, Roozbeh
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.437

Abstract

Background: After the covid 19 pandemic subsided, the world was faced with a global recession. The property industry experiences a downturn, especially in countries that are severely affected by the recession. However, the property business, in particular, apartments must continue to run and require a strategy to overcome this. Aim: The purpose of this study was to develop a strategy to increase perceived value using three methods of IPA, SWOT, and AHP. Method: The quantitative method uses 130 customer respondents. 30 for the reliability validity test and 100 for the main test on perceived value variables (functional, social, and emotional). Findings: The results of the IPA in quadrant A form the basis for making IFE and EFE strategies. IFE and EFE strategies are weighted to determine IFE and EFE matrices. Furthermore, a SWOT  matrix was carried out to formulate concrete strategies based on SO, WO, ST, and WT. Strategies will be ranked using AHP. The strategy includes renovating the roof and repainting the facade of the building, using higher quality and durable building materials, holding service training for tenant relations and optimizing cleaning team SOPs, making agreements with buyers regarding rules for repairing damage/leaks, promoting green and clean movements for owners or occupants, expanding the customer segment market, contacting unit owners to be managed by rental management developers, opening multiple payment platforms with marketplaces, continuing to do marketing to target customers, cooperating with sales agents and other external parties, and rescheduling those with payment difficulties.
Identifying the Factors Affecting Online Purchase Behavior On E-Commerce Platforms in Jakarta Aryobimo, Muhammad Dibyo; Babolian Hendijani, Roozbeh
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62374

Abstract

E-commerce has become a popular avenue for consumers to obtain goods, with numerous factors playing a significant role in shaping their purchasing behavior. This research discusses consumers' online purchase behavior in e-commerce. This study highlights that consumers' online purchase behavior is influenced by psychological factors that shape their purchase intentions. Despite recognizing the utilitarian benefits of e-commerce platforms, such as convenience and efficiency, many consumers do not follow through with purchases due to various barriers. These barriers include uncertainty about product quality, concerns over data security, previous negative experiences, and challenges related to digital literacy and trust in payment security. This study aims to analyze the factors influencing consumers' online purchase behavior in e-commerce. The analysis is based on a modified Theory of Planned Behavior, incorporating attitudes, subjective norms, perceived behavioral control, perceived utilitarian value, and purchase intention. This research focuses on Shopee user in Jakarta. Data from 161 samples will be selected using purposive sampling on analyzed using PLS-SEM. The results of this study indicate that perceived utilitarian value has a significant positive effect on attitude. Both attitude and perceived behavioral control positively influence purchase intention, while subjective norm does not have a significant effect. Furthermore, purchase intention is shown to have a positive effect on online purchase behavior. These findings suggest that functional benefits, such as convenience, efficiency, and cost savings, play a crucial role in shaping positive attitudes, which in turn strengthen purchase intentions and actual online purchasing behavior. This effect is particularly evident among Shopee users who are young, educated women with frequent online shopping habits. The study provides valuable insights for e-commerce platforms, emphasizing the importance of attitude, subjective norms, PBC, and perceived utilitarian value in driving online purchase intentions.
Co-Authors Akhmad Ismail Aryobimo, Muhammad Dibyo Nathanael Andika, Ignatius Rahman Rahman