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All Journal JURNAL KOMUNIKASI DAN BISNIS Altifani Journal: International Journal of Community Engagement
Hadawiah
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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CULTURAL COMMUNICATION IN BUGIS SOCIETY IN PROCESS OF MARRIAGE CUSTOMS IN PANGKEP REGENCY Hadawiah; Zelfia
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.972

Abstract

Cultural communication in the Bugis community in the customary process of marriage in Pangkep Regency is a marriage first carried out in the procession as a tradition, customs and characteristics of the region, as well as the identity of the community in describing themselves. The purpose of this study is to find out how cultural communication in the tradition of the community in Bugis in the district in Pangkep. The theory used in this research is Herber Blumer symbolic interaction, this theory emphasizes more on human interaction on the meaning and symbols and meanings that exist in an object. The research method used is the phenomelogical research method. The results of the study that cultural communication in the customary process of marriage in the Bugis Pangkep community in South Sulawesi passed three stages, namely the stage before the marriage, the marriage stage and the stages after the wedding which that humans perform actions based on the meanings that exist in something. The first stage is after marriage. In this process the meaning can be obtained for the social interactions carried out by others, obtained at the second stage of the marriage stage, and the third stage of the stage after marriage. The meaning of perfected is obtained after social intraction is ongoing. The meaning of social intraction as a society that has values in every activity in the customs of marriage as cultural communication for the next generation.
Empowering SMPIT Al-Fikri Makassar Students through Training in Making Natural Body Care Products Effendi, Nurmaya; Yuliana, Dewi; Olii, Audia Triani; Kusuma, Andi Trihadi; Aminah; Amin, Asni; Hadawiah
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i1.1449

Abstract

Adolescents are in a development stage characterized by identity exploration and are often easily influenced by lifestyle trends, including cosmetic use. However, many teenagers still have limited awareness regarding the safety of ingredients used in commercial cosmetic products, which may potentially cause adverse effects on skin health. On the other hand, natural-based body care products are increasingly preferred due to their perceived safety and environmental friendliness. This community engagement program aimed to improve the knowledge and practical skills of SMPIT Al-Fikri Makassar students in selecting safe cosmetics and producing natural body care products, namely deodorant spray, deodorant stick, and lip balm. A total of 138 students participated in the program, while evaluation was conducted on 30 representative respondents selected purposively from each class. The program applied the Asset-Based Community Development (ABCD) approach by optimizing locally available natural resources. The implementation stages included socialization, education on safe, natural, and healthy cosmetics, product-making workshops, and evaluation using pre-test and post-tests methods. The results showed that the participants’ knowledge increased from 45-53% (pre-test) to 85-90% (post-test). Practical skills in product preparation also improved from 40-45% (pre-test) to 87-90% (post-test). These findings indicate that practice-based training is effective in enhancing cosmetic literacy and empowering adolescents to produce safe and eco-friendly natural body care products. Then, we hope that SMPIT Al-Fikri Makassar students will be able to apply the knowledge and skills gained to make informed choices and adopt healthy practices in their daily lives.
Co-Authors AMINAH Asni Amin Audia Triani Olii, Audia Triani Dewi Yuliana Kusuma, Andi Trihadi Zelfia