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ANALISIS KUALITAS WEBSITE BOSARA TERHADAP KEPUASAN PENGGUNA DI KOTA KENDARI DENGAN MENGGUNAKAN WEBQUAL 4.0 Iftitah, Insiyatul; Suryani, Erma
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13691

Abstract

Along with the advancement of human civilization, information technology has experienced rapid development throughout the world, including Indonesia. This increase is reflected in the use of information technology, especially internet services as functional support. In accordance with the direction of the President of the Republic of Indonesia regarding national policies and strategies for developing e-government, it is expected that the government will be able to provide efficient, effective, accountable, and transparent services. One of the implementations is through the use of websites in various institutions, both government and non-government. Bosara is one of the websites owned by the Southeast Sulawesi Provincial Government and has been implemented as an online shopping platform for the people of Southeast Sulawesi. This study aims to analyze user satisfaction in using the Bosara website service. Website quality analysis will be carried out using Webqual 4.0 as an evaluation tool. The population and sample involve regional employees, UMK actors, district/city OPDs, and several other users who use the website. The analysis method involves descriptive statistical analysis, Webqual Index analysis, and Partial Least Square (PLS). The results of this study indicate that the variables usability quality, information quality, service interaction quality, and visual quality significantly affect user satisfaction with the quality of the Bosara website (p-value
Market Reaction to The Palestinian-Israeli Conflict: Analysis of PT. Unilever Nazmi, Redha Alfin; Andini, Nova Riza Ayu; Amal, Muhammad Ahsanul; Iftitah, Insiyatul
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): December 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i2.11474

Abstract

This study aims to analyze the impact of the Palestinian-Israeli conflict on stock market reactions, particularly at PT. Unilever Indonesia, focusing on changes in stock prices and abnormal returns before and after the boycott of Unilever products. This study employs a quantitative approach using an event study method conducted over 14 days, seven days before and seven days after the boycott issue emerged. The analytical techniques used include descriptive statistical tests, the Shapiro-Wilk normality test, and hypothesis testing using the paired sample t-test and the Wilcoxon signed-rank test. The study's results indicate significant differences in stock prices and abnormal returns of PT. Unilever Indonesia before and after the boycott issue, while trading volume activity did not differ significantly. The decline in stock prices and abnormal returns after the boycott issue indicates an adverse reaction from investors toward the company's involvement in the conflict. The implications of this study can provide insights to multinational companies on how global political conflicts can affect corporate image and financial performance through stock market reactions and the importance of more cautious communication strategies and policies in managing corporate involvement in global political issues.