Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Nazmi, Redha Alfin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Market Reaction to The Palestinian-Israeli Conflict: Analysis of PT. Unilever Nazmi, Redha Alfin; Andini, Nova Riza Ayu; Amal, Muhammad Ahsanul; Iftitah, Insiyatul
Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): December 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i2.11474

Abstract

This study aims to analyze the impact of the Palestinian-Israeli conflict on stock market reactions, particularly at PT. Unilever Indonesia, focusing on changes in stock prices and abnormal returns before and after the boycott of Unilever products. This study employs a quantitative approach using an event study method conducted over 14 days, seven days before and seven days after the boycott issue emerged. The analytical techniques used include descriptive statistical tests, the Shapiro-Wilk normality test, and hypothesis testing using the paired sample t-test and the Wilcoxon signed-rank test. The study's results indicate significant differences in stock prices and abnormal returns of PT. Unilever Indonesia before and after the boycott issue, while trading volume activity did not differ significantly. The decline in stock prices and abnormal returns after the boycott issue indicates an adverse reaction from investors toward the company's involvement in the conflict. The implications of this study can provide insights to multinational companies on how global political conflicts can affect corporate image and financial performance through stock market reactions and the importance of more cautious communication strategies and policies in managing corporate involvement in global political issues.
Co-Authors amal, Muhammad ahsanul Andini, Nova Riza Ayu Iftitah, Insiyatul