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All Journal Jurnal Penelitian Sosial Ilmu Komunikasi
Pratama, Rizki Anugrah
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategic Visual Storytelling on Instagram: How Red Communication Indonesia Engages Audiences During Ramadan Andarini, Sabila Adinda Puri; Pratama, Rizki Anugrah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11811

Abstract

This research explores the strategic use of visual storytelling by Red Communication Indonesia on Instagram, focusing on their content creation for the popular brand Indomie during the culturally significant month of Ramadan. The research highlights how Instagram's visual-centric platform facilitates emotional connections and enhances audience engagement through culturally relevant narratives. By incorporating particular symbols, the content could resonate with Indonesian Muslim consumers, fostering emotional bonds. The methodology involves qualitative approaches, including semi-structured interviews with key personnels, revealing a focus on visually appealing content and interactive strategies. The findings emphasize the importance of cultural sensitivity, ensuring that the content aligns with Ramadan values while maintaining authenticity. This approach not only enhances engagement but also demonstrates the use of visual storytelling in the digital age.
Co-Authors Sabila Adinda Puri Andarini